World-leading coatings producer introduces latest trends in color,
aesthetics, finishes
PITTSBURGH, Jan. 9 /PRNewswire-FirstCall/ -- PPG Industries (NYSE: PPG)
has announced it is unveiling Trendcast Styling Directions 3 -- the next
generation in comprehensive color, finishes and technology for designers of
consumer products during this week's Consumer Electronics Show. PPG's
unique tool empowers designers creatively by enabling them to combine
finishes and experiment with effects in ways that have never been offered.
According to Petra L'Abbe, PPG Global Market Manager, the introduction
of Trendcast 3 was planned to coincide with the Consumer Electronics Show
because the tool was created specifically for consumer products designers,
who continue to face daunting challenges in regard to consumer appeal,
functionality and production.
"The consumer is becoming more discerning and demanding every year, and
the role of design and aesthetics continues to be a critical element in the
success of new product development," L'Abbe said. "With Trendcast Styling
Directions 3, we have the research and technology to offer new ways to
combine color, aesthetics and finishes -- the special effects that can
differentiate consumers' purchasing decisions. CES is the logical backdrop
for the unveiling of this powerful tool."
According to the Color Marketing Group (CMG), a worldwide organization
of color experts, the color of a product alone can increase brand
recognition and is the reason customers choose one product over another 85
percent of the time. With Trendcast 3, designers can combine color, texture
and aesthetics to create a finish with emotional impact that reflects
current and future consumer trends.
Created by PPG's global color styling team, Trendcast Styling
Directions 3 is the culmination of in depth strategic research by stylists
based in multiple studio locations in the Americas, Europe and Asia
Pacific. The team monitors changes in various markets and provides
cross-market trend intelligence to bring designers the latest in colors,
aesthetics, special effects, textures and technology from around the world.
The result is a portfolio of innovative tools developed by designers for
designers, providing comprehensive coverage of global macro trends yet
still allowing for regional individuality.
Because they work closely with PPG's technical experts, PPG's stylists
can assure designers that coatings meet their performance and aesthetic
requirements and are production feasible anywhere in the world.
"We have a reputation as world-class experts in color and coatings, and
our role in the consumer products industry is evolving," L'Abbe said. "We
have long offered designers much more than the latest color choices. PPG's
technological capabilities and global reputation give designers assistance
at all levels of the design and production process."
The new Trendcast Styling Directions 3 tool includes unique aesthetics
that combine coatings with other finishing technologies as well as
combinations of different coating technologies such as powder and liquid.
The tool addresses the increasing emphasis on environmental consciousness
with the inclusion of "green" technologies PPG has developed.
For more information about Trendcast Styling Directions 3, call
1.877.PPG.TREND.
About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings,
chemicals, optical products, specialty materials, glass and fiber glass.
The company has manufacturing facilities and equity affiliates in more than
30 countries. PPG shares are traded on the New York Stock Exchange (NYSE:
PPG). For more information, visit http://www.ppg.com.
SOURCE PPG Industries
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Related links:
http://www.ppg.com/
CONTACT:
Petra L'Abbe of PPG Industrial Coatings,
+1-412-434-2313, plabbe@ppg.com; or Dena Rose of Rose, Stein, and
Associates, +1-412-481-5807, drose@rosestein.com, for PPG
Industries
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