Creative Zen Micro Photo Wins 'Best of CES' Award

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Creative Zen Micro Photo Wins 'Best of CES' Award
 Zen Micro Photo - MP3 Player/Photo Viewer Steals the Show to Win Creative's
                    Third Consecutive 'Best of CES' Award

    MILPITAS, Calif., Jan. 10 /PRNewswire-FirstCall/ -- Creative
(Nasdaq: CREAF), a worldwide leader in digital entertainment products, today
announced that its MP3 player/photo viewer -- the Zen Micro Photo, won the
"Best of CES" 2005 award in the "Audio to Go" category.  This is the third
consecutive year that Creative has won a "Best of CES" award.
    Featuring a stunning, high-intensity 262,144-color 1.5" OLED screen, the
Creative Zen Micro Photo can hold up to 7,500 JPEG images or 3,000 songs on a
6GB model.  Users can watch slide shows of their favorite digital images while
they listen to MP3 or WMA music.  The Zen Micro Photo also includes all the
features of the award-winning Zen Micro MP3 player.
    The micro-sized ultra-cool looking Zen Micro with its ten electrifying
colors took the market by storm after its launch during the holiday season,
selling out in major retailers and online sites.  Creative accelerated the
excitement and momentum with the introduction of the new Zen Micro Photo at
CES.
    "The success of the original Zen Micro has been so great that it was tough
to deliver an encore in such a short period of time.  Yet we blew everyone
away when we unveiled the Zen Micro Photo and won the 'Best of CES' award for
the third time in a row," said Sim Wong Hoo, chairman and CEO of Creative.
"Huge crowds have been swarming around our exhibit and everyone is talking
about the Zen Micro.  We raised the excitement level even higher when we
introduced the Zen Micro Photo, which features an OLED screen for amazing
image quality.  The judges for 'Best of CES' had never seen anything like it."
    Slated to ship in the second quarter of this year, the Zen Micro Photo
will be available in ten electrifying colors in 5GB and 6GB models, in the
same micro-sized, ultra-cool looking form factor as the original Zen Micro.
The Zen Micro Photo in a 5GB model will be priced at US$299, and the Zen Micro
Photo in 6GB will be priced at US$349.  More information about the Creative
Zen Micro photo will be available in coming months at http://www.us.creative.com.

    About Creative
    Creative is a worldwide leader in digital entertainment products for PC
users. Famous for its Sound Blaster(R) sound cards and for launching the
multimedia revolution, Creative is now driving digital entertainment on the PC
platform with products like its highly acclaimed MuVo(R) and Zen portable
audio players. Creative's innovative hardware, proprietary technology,
applications and services leverage the Internet, enabling consumers to
experience high-quality digital entertainment -- anytime, anywhere.

    This announcement relates to products launched in the United States. The
product names, prices and availability are subject to change without notice
and may differ elsewhere in the world according to local factors and
requirements. MuVo and Sound Blaster are registered trademarks of Creative
Technology Ltd. in the United States and other countries. All other brand
names are trademarks of their respective owners.
SOURCE Creative Technology
http://www.us.creative.com
CONTACT:
Phil O'Shaughnessy of Creative Labs, Inc.,
+1-408-546-6773, or poshaughnessy@creative.com