Single-Chip HDTV Solution Powers New DTV Products for U.S. ATSC Market
SUNNYVALE, Calif., Jan. 10 /PRNewswire-FirstCall/ -- Zoran Corporation
(Nasdaq: ZRAN) announced that multiple customers will be launching new ATSC
Digital TV products for the U.S. market powered by Zoran's SupraHD 760
product line. The new DTV products and the SupraHD 760 reference designs
will be on display at Zoran's meeting rooms at the Consumer Electronics
Show (CES) 2007 in Las Vegas.
The SupraHD 760 family of ICs integrates both market-leading HDTV
processor technology and 8VSB demodulation technology into a single-chip
solution, enabling exceptional price performance for manufacturers of
digital televisions.
"The SupraHD 760 single-chip ATSC processor integrates most of the
Digital TV circuitry into a single package. With Zoran's DTV market-proven
software, OEMs can now develop and manufacture a range of cost-effective
DTV products with outstanding video quality for the US market," said Ram
Ofir, senior vice president and general manager Zoran's Home Entertainment
division.
The SupraHD 760 processor integrates all the components required to
replace existing multi-chip TV solutions. It supports full ATSC and NTSC
functionality required for digital and analog TV as well as high quality
video scalar capabilities previously reserved for high-end, multi-chip HDTV
solutions. It is capable of driving various LCD panels, including 1440 x
900 resolution.
Other key features of the SupraHD 760 include:
*Direct connection to widely available TV and PC LCD panels including 19"
1440 x 900
*NTSC/PAL video decoder with advanced 3D comb filter
*Advanced 10-bit video processing for color fidelity of over 1 billion
colors
*Adaptive edge enhancement for sharp images
*Luminance and chrominance transience improvement for brighter, vibrant
images
*Dynamic black level adjustment for blacker blacks, whiter whites
*Integrated dual channel LVDS transmitter for direct connection to FPD
*Single-memory, 16-bit DDR memory interface
*Integrated HDMI receiver with HDCP content protection
*Market-proven ATSC software and TV application
The SupraHD 760 product line, platform and software are available to
qualified Zoran customers.
About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading
provider of digital solutions in the growing digital entertainment and
digital imaging markets. With two decades of expertise developing and
delivering digital signal processing technologies, Zoran has pioneered
high-performance digital audio and video, imaging applications, and Connect
and Share technologies for the digital home. Zoran's proficiency in
integration delivers major benefits for OEM customers, including greater
capabilities within each product generation, reduced system costs, and
shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia
mobile phone, and multifunction printer products have received recognition
for excellence and are now in millions of homes and offices worldwide. With
headquarters in the U.S. and operations in Canada, China, England, Germany,
India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the
World Wide Web at http://www.zoran.com or at 408-523-6500.
NOTE: Zoran, the Zoran logo, and SupraHD are trademarks or registered
trademarks of Zoran Corporation and/or its subsidiaries in the United
States and/or other countries. All other names and brands may be claimed as
property of others.
SOURCE Zoran Corporation
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Related links:
http://www.zoran.com
CONTACT:
Betty Watkins of Zoran Corporation,
+1-408-523-4373, or betty.watkins@zoran.com
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