Beck's CES Poll Reveals Bill Gates Dominates Out Ranking Steve Jobs as the
                       Most Influential Cultural Icon
           Connectivity Beats Out Cleanliness Among CES Attendees

    LAS VEGAS, Jan. 10 /PRNewswire/ -- Beck's beer, the exclusive beer of
the Consumer Electronics Show Concierge Center announces the results of the
Beck's "The Choice Is Yours" Poll that surveyed CES attendees on the hot
button topics being talked about at the trade show. The poll revealed that
while Apple claims to be revolutionizing the personal computer and digital
music, 55% of CES attendees still think Microsoft's Bill Gates leads the
way as the most influential cultural icon compared to Apple's Steve Jobs.
    The Beck's "The Choice Is Yours" Poll discovered:

    *  Microsoft did not win over everyone at CES with the massive roll out of
       their new Vista software.  More than half (58%) of those polled are
       scared to make the switch from Windows XP to Vista until the new
       software is proven.
    *  Despite all the hype around the new iPhone, CES patrons are sticking
       with the "trust what you know" philosophy with 55% surveyed preferring
       to stay with their current cell phone.
    *  According to CES gaming enthusiasts, Sony is still winning the gaming
       battles with 58% choosing the PlayStation 3 over the Nintendo Wii.
    *  Connect or clean??  The answer is simple for those at CES with 61%
       admitting they would rather go a day without their toothbrush than
       their PDA.
    The newest PDA's and cell phones aren't the only thing in the hands of
CES attendees this year as Beck's joined CES in marking 40 years of
innovation by celebrating the pioneers of tomorrow's technology with two
hosted bars in the Concierge Center serving both Beck's and Beck's Premier
Light.
    The Beck's "The Choice is Yours" Survey was conducted January 8th and
9th, 2007 with 108 attendees at the Consumer Electronics Show in Las Vegas.
Responses are reflective of CES attendees and not the general public. The
poll was administered by Kelton Research.
    Beck's is the #1 German import in the U.S.
    As of February 1, 2007 Anheuser-Busch will take over the import and
marketing rights to the InBev's European portfolio in the U.S. including
Stella Artois(TM), Leffe, Hoegaarden(TM), Beck's(TM) and Beck's Premier
Light(TM) as well as Bass Pale Ale(TM).

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