LAS VEGAS, Jan. 10 /PRNewswire/ -- EchoStar Communications and
Cellpoint Mobile announced today a joint effort for a customized iTV SMS
solution through DISH Network's new Racing Interactive TV platform. DISH
Racing Interactive will provide viewers the latest news, statistics,
results, schedules, TV listings, driver profiles, and voting through a
multi-media platform gaining access to loyal auto racing fans via set top
box, web and cell phones.
The DISH Racing Interactive mobile component efficiently meets the
growing demand for consumer specific mobile content and value-added
services by creating a complete mobile experience that is personalized,
reliable and secure.
The mobile service powered by Cellpoint Mobile will include a branded
mobile content shop to attract users as well as content related revenue
opportunities directly correlating with the DISH Racing Interactive brand.
The mobile shop content will also be integrated directly into the iTV
application to offer "race" specific downloads.
The service will be accompanied by a turn-key wireless marketing and
alert system. This service will be integrated into both the DISH Racing
Interactive web and the iTV platform which will be a central part of the
DISH Racing Interactive application. The service will enable viewers to
sign up for specific alerts through the DISH Racing Interactive web brand
as well as directly through the iTV application.
"The value of an SMS component will immediately enable EchoStar and the
DISH Racing Interactive brand to address the growing demand through mobile
content services and messaging activities," said James Schildknecht,
director of Mobile Entertainment with Cellpoint Mobile. "The branded nature
of this service will also open the door for sponsors allowing
individualized advertising messages to be sent user, or viewer, specific to
loyal fans on racing related products."
"Adding a mobile component to our DISH Racing Interactive services
enables subscribers to enjoy auto racing anywhere, anytime, and is an
innovative cost- effective way for us to gain control over interaction with
our subscriber base," said Scott Higgins, director of Interactive
Programming for EchoStar's DISH Network.
Now with more migration between traditional media outlets and the
mobile channel, this new service offering through EchoStar will further
assist in creating a valuable connection towards EchoStar's subscriber base
as well as advertisers and sponsors who wish to target and connect with
viewers.
The DISH Racing Interactive platform is set to go live on Feb. 15, just
in time for the Great American Race, The Daytona 500.
About Cellpoint Mobile
Cellpoint Mobile is a global mobile powerhouse offering simple,
reliable, and empowering wireless products. We supply global brands with
turnkey mobile value added marketing services enabling them to engage in a
focused dialogue with their consumers. We are positioned to supply access
to mobile users in Europe, Asia and North America.
About EchoStar Communications
EchoStar Communications Corporation (Nasdaq: DISH) serves more than 13
million satellite TV customers through its DISH Network(TM), and is a
leading U.S. provider of advanced digital television services. DISH
Network's services include hundreds of video and audio channels,
Interactive TV, HDTV, sports and international programming, together with
professional installation and 24-hour customer service. EchoStar has been a
leader for more than 25 years in satellite TV equipment sales and support
worldwide. EchoStar is included in the Nasdaq-100 Index (NDX) and is a
Fortune 500 company. Visit EchoStar's Web site at http://www.echostar.com or call
1-800-333-DISH (3474).
Contact:
Cellpoint Mobile
James Schildknecht
Director, Mobile Entertainment
786 252 4016
james@cellpoint.com
http://www.cellpointmobile.com
DISH Network
Kevin Hubbard
Corporate Communications
720-514-5039
Kevin.hubbard@echostar.com
SOURCE Cellpoint Mobile
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Related links:
http://www.cellpoint.com
http://www.echostar.com
CONTACT:
James Schildknecht, Director, Mobile
Entertainment, of Cellpoint Mobile, +1-786-252-4016, or
james@cellpoint.com; or Kevin Hubbard, Corporate Communications
of DISH Network, +1-720-514-5039, or Kevin.hubbard@echostar.com
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