NEW YORK, Jan. 10 /PRNewswire/ -- Flip.com will be reshaped as a
flexible web application designed to live on social networking platforms,
starting with Facebook, the site's owner, CondeNet, announced today.
The site will continue to operate at http://www.flip.com, however, moving
forward, the development and marketing focus will shift to distributed
applications, with the goal of increasing the overall audience for the
brand.
"While today Flip reaches over 300,000 passionate users, there are
millions of potential Flip fans on Facebook and on other social networking
sites. This is the right moment to follow our audience and engage them at
the primary spots where they are spending their time," said Sarah Chubb,
President of CondeNet.
CondeNet was one of the twelve landmark partners for Facebook's
advertising program, Facebook Ads, launched in October 2007, and the
company operates numerous applications and brand pages for the CondeNet and
Conde Nast properties on the Facebook platform. Chubb added that they have
seen a strong group of inbound referrals from Facebook to the flip.com site
and that the partnership has been very successful.
About CondeNet
CondeNet is the leading creator and developer of upscale lifestyle
brands online, providing enjoyable, useful services that build upon the
heritage of the world's most prestigious magazines. The company publishes
online properties in the categories of fashion (Style.com), men's lifestyle
(Men.Style.com), food (Epicurious.com), travel (Concierge.com), and teen
(flip.com). CondeNet is an Internet unit of Conde Nast Publications.
Press contacts:
Allison Braley
CondeNet
Phone: 212-790-4487
Email: allison_braley@condenast.com
Meredith Topalanchik
CooperKatz
Phone: 212-455-8018
Email: mtopalanchik@cooperkatz.com
SOURCE CondeNet
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Related links:
http://www.condenet.com
http://www.flip.com
CONTACT:
Allison Braley of CondeNet, +1-212-790-4487,
allison_braley@condenast.com; or Meredith Topalanchik of
CooperKatz, +1-212-455-8018, mtopalanchik@cooperkatz.com
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