ENGLEWOOD, Colo., Jan. 11 /PRNewswire/ -- Kathy Jia has been appointed,
effective immediately, to General Manager of MediaWave Advertising Company
(MediaWave), an advertising joint venture between China Central Television
(CCTV) and Encore International (EI), one of the largest exporters of Western
television programming to Mainland China.
    From her new post in Beijing, Ms. Jia will develop and manage the existing
advertising inventory that MediaWave has built up since it began in January of
1998.  Her focus will be to expand advertising inventory to include local TV
stations in addition to CCTV, and to sign up the 4A advertisers that are
flocking to China as its bid for WTO status is solidified.
    Michelle Sie Whitten, president of Encore International stated, "We are so
pleased to have Kathy manage this important asset on behalf of Encore
International and CCTV.  MediaWave has grown so quickly and we need someone to
drive it forward who understands media in both the US and China.  Her previous
relationships with CCTV and with our offices in Beijing will be a tremendous
advantage for her and we are confident Kathy will take the business to a new
level."
    Prior to her new post as General Manager of MediaWave, Ms. Jia managed the
distribution of CCTV-4, CCTV's overseas service, for International Channel
Networks in the United States.  In addition, Ms. Jia was the Director of New
Business Ventures for EI.  As Director she assisted in the establishment of
MediaWave as well as other EI investments and projects in China.
    Based currently at Encore International's Englewood, Colorado
headquarters, Ms. Jia will move to Beijing in mid January.  She is a native of
China and has lived in the United States for the past five years and is
excited to return to China, "This is such a great opportunity for me to use
every skill set I possess and bring it back to my home country.  To be able to
manage and grow a business that is the joint effort of two huge media
companies (CCTV and Starz Encore Group) is truly a privilege."
    "MediaWave is one of CCTV's success stories in terms of joint venture
cooperation.  It is already profitable but it is small.  With Kathy Jia on
board to manage the company, I am confident that she will grow MediaWave into
one of the premier advertising company in China.  Both sides will support her
success," stated Ms. Wang Danjie, Chairman of MediaWave and Deputy General
Manager of China International Television Corporation (CITV), CCTV's
commercial arm and partner in MediaWave.
    Ms. Jia worked previously as the Office Manager of Baker Hughes in Beijing
and prior to that taught English and English Literature at the prestigious
Qinghua University in Beijing during the 1980s.
    Fluent in Mandarin and English and with experience in management, business
development and finance, Ms. Jia earned her MBA degree from Denver University
in December 2000.

    MediaWave Advertising Company (MediaWave) is a joint venture between
Encore International (EI) and China Central Television (CCTV).  EI owns
49% and CCTV owns 51%.  Approved by the Chinese government in January of 1998,
MediaWave is authorized to repatriate Chinese renminbi into foreign currency.
MediaWave represents 37.5 minutes per week of advertising time on CCTV8 and
CCTV1 channels in China.

    Encore International (EI) develops television channels and programming for
international distribution, with a focus on Asia.  EI is the only foreign
company with a daily, ongoing block of International programming seen on China
Central Television.  Encore International is 90% owned by Liberty Media Group
(Nasdaq: LMGa, LMGb) and 10% owned by JJS II Communications, LLC.

    China Central Television (CCTV) is the only national broadcaster in China.
With 250 million TV HHs, it is also the largest broadcaster in the world.  In
addition to its broadcast channels, CCTV has four satellite channels (movies,
sports, drama and educational/children), two international feeds (CCTV-4 in
Chinese and CCTV-9 in English), and is the largest producer of Chinese dramas
on Mainland China.  China International Television Corporation is the
commercial arm of CCTV.

    For further information, please contact: Mai Arnold of Encore
International, 303-267-7317, mai.arnold@starzencore.com.

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