North American International Auto Show Selects Northwood Students to Staff
Show Floor
MIDLAND, Mich., Jan. 11 /PRNewswire/ -- Students of Northwood
University, a private, nonprofit, accredited university specializing in
managerial and entrepreneurial education, will get an up-close,
behind-the-scenes look into this year's North American International Auto
Show (NAIAS) in Detroit. Selected by the NAIAS for an exclusive
experiential learning partnership with the auto show, the students will
gain hands-on experience, learning the intricate operations of a national
auto show. This is the sixth year that Northwood students are participating
in the partnership.
The NAIAS internship program places 28 Northwood students in key
full-time positions for the opening week of the auto show, January 11-18,
2008, including the NAIAS Press Preview, Industry Preview and the Charity
Preview black-tie gala. Students are in charge of exhibitor assistance,
event assistance, press credentialing, press room maintenance, media tours
and opening ceremony coordination.
"We selected Northwood students to fulfill these roles for a reason,"
said Ken Schewe, director, Educational Programs, NAIAS. "They are bright,
talented and extremely motivated," he continued. "The internships are not
just for the benefit of the students -- they are integral to the auto
show."
Students involved in this year's NAIAS are part of Northwood's
Automotive Marketing and Aftermarket Management and Hotel, Restaurant and
Resort Management programs. Many have additional experience with previous
NAIAS events as well as with Northwood's own annual international auto
show, the largest outdoor auto show in North America.
"This internship is such an incredible opportunity for us to be on the
show floor as the biggest annual event in the North American automotive
industry is coming together," said Nikki Paparella, Northwood University
student leader, NAIAS. "It is an extremely competitive internship, and this
is not a job that we take lightly."
Now in its 20th year as an international event, the NAIAS is among the
most prestigious auto shows in the world and is one of the largest media
events in North America. In 2007, NAIAS attracted more than 6,000 media
from 62 countries and 42 states for worldwide and North American vehicle
unveilings at nearly 40 press conferences. Overall, more than 700,000
people attended the show during Public Days and NAIAS 2007 added $550
million to southeast Michigan's economy. For more information on the NAIAS,
visit http://www.naias.com.
For more information about Northwood University's experiential
learning, visit http://www.northwood.edu. http://www.northwood.edu/autoshow
About Northwood University
Northwood University is a private, nonprofit, accredited university
specializing in managerial and entrepreneurial education offering four-year
degrees in a variety of enterprising fields. The Richard DeVos Graduate
School of Management's full-time, evening and Switzerland MBA programs make
Northwood's free market-based degree offerings in management and enterprise
the most complete anywhere. The university emphasizes the importance of
free enterprise and is dedicated to the preservation of the free market and
the important relationship between business and the arts.
Northwood operates a residential campus in Michigan, Florida and Texas;
the Margaret Chase Smith Library in Skowhegan, Maine; University College
outreach centers and locations in nine states in the U.S., including a
Distance Education online program; and several international study programs
abroad.
SOURCE Northwood University
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Related links:
http://www.northwood.edu
http://www.northwood.edu/autoshow http://www.naias.com
CONTACT:
Cheryl Seredy, Jamie Dalton, or Becky Casto,
all of Robert Falls & Co. for Northwood University,
+1-313-567-6600
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