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Hello Direct Teams Up With ShopNow.Com to Market SOHO Telecom Products

    SAN JOSE, Calif., Jan. 13 /PRNewswire/ -- Hello Direct (Nasdaq: HELO), the
leading developer and direct marketer of desktop telephony and equipment
interface products, has teamed up with ShopNow.Com ( http://www.shopnow.com ) to
better reach and serve the small office/home office (SOHO) markets.
    "With the rapid proliferation of online stores, from startups and mature
businesses, consumers are overwhelmed by the number of choices they face when
shopping on the web, " said Brian McConnell, Director of E-Commerce for Hello
Direct.  "Online shopping portals such as ShopNow.Com provide web buyers with
an easy way to locate merchants and specific products when they're shopping
online."
    ShopNow.Com, which went live in late November, publishes a directory of
online merchants.  Merchants are organized in a well designed tree of
categories and subcategories, making it easy for shoppers to locate a merchant
with only 2 or 3 clicks.  Hello Direct is one of the anchor tenants in
ShopNow.Com's telecommunications and small office categories.

    About Hello Direct, Inc.
    Hello Direct, Inc. (Nasdaq: HELO) is the leading developer and direct
marketer of desktop telephony and equipment interface solutions, including
headsets, teleconferencing, wireless, and related desktop products.  Through a
combination of distinctive catalogs, outbound telemarketing and Internet sales
channels, the company offers a broad selection of commercial grade solutions
to its customers' evolving communications needs.  For more information on
Hello Direct, Inc., please visit http://www.hellodirect.com the leading online source
of telecommunications information, products and services.

    About ShopNow.Com
    ShopNow.com Inc. is a leading e-commerce enabling company for
business-to-business and business-to-consumer e-commerce.  ShopNow.com
operates an e-commerce network known as the ShopNow Network, which is
comprised of online access to over 40,000 businesses and over 6 million
shoppers.  The ShopNow.com portal (<http://www.shopnow.com>) is an online
marketplace for connecting buyers and sellers worldwide and provides a range
of business-to-business e-commerce products and services.  ShopNow.com. Inc.
is headquartered in Seattle, Washington, with additional offices in Georgia,
Arizona, Kansas and California.
    For more information on Hello Direct, Inc. via fax at no cost, dial
800-PRO-INFO (732-544-2850 outside the U.S.), ticker symbol: HELO


SOURCE Hello Direct




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Related links:
  • http://www.hellodirect.com
    CONTACT:
    Press, Brian McConnell of Hello Direct, Inc.,
    415-647-9911 ext. 201, or brian.mcconnell@hellodirect.com ; or
    Don Markley or Chris West, 415-986-1591, both of The Financial
    Relations Board