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Consumer Electronics Show Sets Stage for Launch of Phantom Game Service(TM)

          On-Demand Games Service Draws consumer and media attention

    SARASOTA, Fla., Jan. 13 /PRNewswire-FirstCall/ -- Infinium Labs'
(OTC Bulletin Board: IFLB) Phantom Game Service was viewed by more than 20,000
consumers, retailers, game publishers and consumer electronics followers at
the recent Consumer Electronics Show (CES) in Las Vegas.
    The Phantom Game Service was demonstrated continuously during all four
days of the show at the Microsoft(R) Windows(R) Embedded Device Showcase
exhibit and NVIDIA(R)'s Next-Generation 3D Entertainment exhibit.
    "CES was a highly successful event for the Phantom Game Service," noted
Kevin Bachus, Infinium Labs' president.  "We were fortunate to be one of only
a handful of products demonstrated by Microsoft at the "Digital Experience"
press event following Bill Gates' keynote address on Wednesday evening.  And
the Phantom was one of only four live demonstrations in the Windows XP
Embedded booth -- one of the highest-traffic booths at the show."
    Mr. Bachus was interviewed by more than 25 reporters representing
worldwide media from U.S., Europe and Asia.  An interview with Mr. Bachus was
featured on ESPN2's "Cold Pizza" on the morning of Thursday, Jan. 6 -- the
first day of the show -- one of only six products from CES highlighted on the
program.
    Mr. Bachus also participated in two CES panels, including the "History of
Games" panel, which drew a standing room only audience of more than 400
people.
    The Phantom Game Service will be the first end-to-end solution of its kind
that, in addition to offering the greatest breadth of PC game titles, will
allow consumers to demo games before purchasing them and will stream these
games for virtually instantaneous start of play, all via broadband.
Infinium Labs' service also appeals to PC game retailers and publishers.  In
addition to sharing recurring subscription revenues and game sales with
Infinium Labs, retailers can reduce merchandising and shelving costs by
offering the Phantom Game Service, rather than packaged games, through their
stores.  Publishers that distribute their games via the service will benefit
from reduced production and packaging costs.
    Infinium Labs plans to launch its Phantom Game Service in the second
quarter of 2005.

    About Infinium Labs
    Based in Sarasota, Fla., Infinium Labs (OTC BB: IFLB) is in development on
The Phantom Game Service, the first end-to-end, on-demand game service.
Delivered over broadband, the Phantom Game Service will offer casual and avid
gamers a broad library of titles, available anytime, day or night, from the
comfort of their living room. Infinium Labs is led by a management team with
extensive experience in interactive media, entertainment, broadband services,
technology and video games. For more information, please visit
http://www.phantom.net .

    Safe Harbor Statement
    Certain statements included in this press release may constitute forward-
looking statements. Actual results could differ materially from such
statements expressed or implied herein as a result of a variety of factors
including, but not limited to: the development of the Infinium Labs
technology, the successful marketing and distribution of the Phantom Gaming
System, acceptance by the market of Infinium Labs, products and technology,
competition and timing of projects and trends in the gaming industry, as well
as other factors expressed from time to time in filings Infinium Labs will
make with the Securities and Exchange Commission (the "SEC"). As a result,
this press release should be read in conjunction with periodic filings
Infinium Labs makes with the SEC. The forward looking statements contained
herein are made only as of the date of this press release, and Infinium Labs
undertakes no obligation to publicly update such forward looking statements to
reflect subsequent events or circumstances.

     Contact for Infinium Labs:
     James Roberts
     Infinium Labs
     (941) 556-8004
     jroberts@phantom.net

    This release was issued through eReleases(TM).  For more information,
visit http://www.ereleases.com .


SOURCE Infinium Labs




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Related links:
  • http://www.phantom.net
    CONTACT:
    James Roberts of Infinium Labs,
    +1-941-556-8004, or jroberts@phantom.net