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All New 2009 Dodge Ram Features Alpine Premium Audio System

   Alpine's adaptive surround technology creates realistic sound stage in
                               truck's cabin

    DETROIT, Jan. 13 /PRNewswire/ -- Alpine Electronics of America, Inc.,
the industry-leading provider of mobile media solutions, today announced it
will supply branded premium audio systems for the all-new 2009 Dodge Ram.
The highly anticipated truck was unveiled today at the 2008 North American
International Auto Show.

    The new Alpine systems are available as part of the Dodge Ram's premium
audio package, setting a new standard in audio performance in the light
duty truck market. The regular cab enjoys an eight-channel amplifier with
seven speakers optimally positioned to create a powerful listening
experience. The premium package in Dodge Ram Quad Cab(R) and Crew 1500
include Alpine's adaptive surround technology, Euphony(TM) Automobile. The
system creates a realistic sound stage in the Ram's cabin through its
12-channel amplifier that powers 10 speakers, including a subwoofer and two
surround speakers in the headliner.

    "These new audio systems set a new standard in vehicle sound," said
Todd Kovach, vice president and general manager. "Alpine's proven history
and innovative design expertise combine to deliver the best in audio
performance, packaging and integration for a powerful listening experience.
We are excited to partner with Dodge on this highly anticipated new truck
program."

    About Euphony(TM) Automobile

    Alpine's adaptive surround technology is the next generation in matrix
surround sound, developed in joint partnership with DiMAGIC, a Japanese
acoustics analysis company. Euphony(TM) Automobile:


-- Uses adaptive filtering to provide multi-channel surround playback from a two-channel source -- Employs cutting edge technologies unlike the simple calculations of L-R and R-L of conventional matrix surround generators -- Extracts correlated and uncorrelated elements from constantly changing stereo input signal using adaptive digital filters to deliver the best surround experience -- Delivers an exceptional listening experience. The results: -- Stable surround channels eliminate pumping effect -- Excellent center localization for a wide sound stage -- Comfortable, non-fatiguing listening experience Euphony(TM) Automobile is a registered trademark of DiMAGIC. About Alpine Electronics Alpine Electronics is a global supplier of mobile media solutions including audio, video, satellite-linked navigation and connectivity systems for automotive original equipment and aftermarket applications. Alpine is at the forefront of vehicle information and entertainment innovation, with many first-to-market technologies such as in-vehicle navigation systems, OEM- integrated iPod(R) connectivity and time shift for AM/FM and satellite radio. With manufacturing and R&D facilities in Japan, China, Europe and North America, and more than 1,600 global patents, Alpine's premium sound systems and user-friendly navigation products offer the latest in advanced technology integration for the ultimate driving experience. Alpine, a multi-billion dollar company, is a consolidated subsidiary of Alps Electric Co., Ltd., one of the world's premier manufacturers of electronic components for computer, communications and car electronics equipment. For more information about Alpine products, visit http://www.alpine.com. For Alpine's latest news during the 2008 North American International Auto Show, please visit http://www.alpine-usa.com.
Contact: Tina Kozak Adrienne Procopio 313-567-5044 (office) 313-567-5040 (office) kozak@franco.com procopio@franco.com
SOURCE Alpine Electronics of America, Inc.




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Related links:
  • http://www.alpine.com
  • http://www.alpine-usa.com
    CONTACT:
    Tina Kozak, +1-313-567-5044 (office),
    +1-313-550-1901 (cell), kozak@franco.com, or Adrienne Procopio,
    +1-313-567-5040 (office), +1-586-350-7750 (cell),
    procopio@franco.com, both for Alpine Electronics of America, Inc.