Newest Addition to Kia Line-up Makes its Debut at North American
International Auto Show
DETROIT, Jan. 13 /PRNewswire/ -- On the heels of record 2007 sales, Kia
Motors America (KMA) today announced the world debut of the all-new Borrego
midsize SUV at the 2008 North American International Auto Show (NAIAS) in
Detroit, further bolstering its product offerings in the United States.
Inspired by Kia's "less is more" design philosophy, Borrego was intended to
convey a pure and functional look. It joins Kia's versatile and stylish
line of cars and SUVs for those who enjoy active and energetic lifestyles.
Set to go on sale this summer as a 2009 model, Borrego houses Kia's
first-ever V8 engine, making it the most powerful Kia vehicle to date.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080113/CLSU024-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20080113/CLSU024-b )
"Kia is proud to deliver a stylish and amenity-filled SUV to consumers
who are passionate about what they drive," said Len Hunt, president and CEO
of KMA. "We strive to make quality vehicles at affordable prices and the
Borrego offers distinctive styling, while meeting the needs of families and
those who want to infuse life into their driving experience."
Aggressive Yet Attractive Packaging
Based on styling cues from the Mesa concept vehicle shown in Detroit in
2005, Borrego's body-on-frame construction and muscular exterior sit on a
fully independent front and rear suspension matched with coil-over springs,
which provide an optimal riding experience, on- or off-road. Flared back
headlamps, an upright grille and chiseled hood project a strong presence,
while optional 18-inch alloy wheels offer increased off-road capabilities.
Built on a platform with a wheelbase of 114.0 inches, an overall length
of 192.1 inches and overall width of 75.4 inches, Borrego offers a roomy
interior with standard three rows of seating for up to seven passengers.
Spacious, State-of-the-Art Interior
Inside, Borrego features an in-dash, six-disc CD changer powered by a
600- watt Infinity(R) audio system to entertain its seven passengers.
Complementing the powerful audio system, Borrego comes standard with
USB/iPod capabilities and is the first Kia vehicle to be SIRIUS Satellite
Radio enabled with three months of complementary service. The new midsize
SUV also offers power-adjustable pedals and Kia's first DVD navigation
system as options, as well as a back-up warning system with a rear camera
display.
Depending on passenger or driver needs, Borrego comes with a sliding
second row for easy ingress and egress to the third row, as well as
fold-flat second and third row seats to optimize cargo space.
Unparalleled Power
As Kia's most powerful vehicle, Borrego is offered with a 3.8-liter V6
as well as Kia's first 4.6-liter V8 DOHC engine, the latter producing more
than 300-horsepower. Also unique to Borrego and new to Kia is the six-speed
automatic transmission mated to the V8 engine. Offered in two- and
four-wheel drive, with class-leading towing of 7,500 pounds when partnered
to the V8, 5,000 pounds with the V6, the midsize SUV offers unmatched
capabilities for a weekend of camping and off-roading, just as much as a
sophisticated night on the town.
Standard Kia Safety
Borrego continues to offer the same unprecedented level of standard
safety equipment as all Kia vehicles, with features such as advanced
two-stage airbags, full-length side curtain airbags for all three rows,
four-wheel disc brakes with an antilock brake system (ABS), electronic
brake distribution (EBD), brake assist system (BAS), electronic stability
control (ESC) and traction control (TCS), and a tire pressure monitoring
system (TPMS). Borrego also offers downhill assist control (DAC), which
keeps the vehicle moving straight and steady down steep grades and helps to
keep the wheels from locking, as well as hill assist control (HAC), which
helps the driver move up steep inclines without fishtailing or allows the
vehicle to stop uphill without sliding backward. Both functions are new to
Kia.
Industry-Leading Warranty
Like all Kia models, Borrego is covered by a comprehensive warranty
program, which offers unprecedented consumer protection. Included in this
program are a 10-year or 100,000-mile limited powertrain warranty, a
five-year or 60,000-mile limited basic warranty, and a five-year or
100,000-mile anti- perforation warranty. A five-year/60,000-mile roadside
assistance plan is also part of the comprehensive coverage program.
Kia Motors America - the sales, marketing and distribution arm of Kia
Motors Corporation in Seoul, South Korea - offers a complete line of
vehicles through more than 640 dealers throughout the United States. In
2009, KMA's first U.S. plant in West Point, Ga. will begin production. For
more information visit http://www.kiamedia.com.
SOURCE Kia Motors America, Inc.
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Related links:
http://www.kiamedia.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080113/CLSU024-a
http://www.newscom.com/cgi-bin/prnh/20080113/CLSU024-b
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN14 AP PhotoExpress Network: PRN15
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Alex Fedorak of Kia Motors America,
+1-949-468-4813
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