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Toyota President Watanabe Announces Environmental Agenda at 2008 NAIAS Media Reception

   Toyota logo. (PRNewsFoto/Toyota Media Relations)

TORRANCE, CA UNITED STATES
    DETROIT, Jan. 13 /PRNewswire/ -- Toyota Motor Sales (TMS), USA, Inc.,
held a media reception tonight at the 2008 North American International
Auto Show at which Katsuaki Watanabe, president of Toyota Motor Corporation
(TMC), announced a wide-ranging environmental agenda in response to the
company's sustainable mobility vision.

    Watanabe confirmed that a new clean diesel V8 engine will be offered in
both the Tundra and Sequoia in the near future. By 2010, Toyota will
accelerate its global plug-in hybrid R&D program. As part of this plan,
Toyota will deliver a significant fleet of plug-in hybrid electric vehicles
(PHEVs), powered by lithium-ion batteries, to a wide variety of global
commercial customers, with many coming to the U.S.

    To make that happen, Toyota has already started the planning phase to
expand its Panasonic joint-venture battery factory. The expansion will add
an assembly line to build lithium batteries for automotive applications.

    Finally, Watanabe invited the media to attend next year's NAIAS, where
Toyota will stage the world premieres of two all-new, dedicated hybrids,
one for Toyota and one for Lexus.

    "These two introductions will move us closer to our goal of selling a
million hybrids per year in the next decade," said Watanabe.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO)

    Public Web site: http://www.toyota.com



SOURCE Toyota Motor Sales, U.S.A., Inc.




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