BRADENTON, Fla., Jan. 14 /PRNewswire/ -- Shepherd Systems, a subsidiary of
Galileo International and a leading provider of marketing intelligence
software and services for the travel industry, today announced that Lufthansa
German Airlines (Lufthansa) is deploying an advanced customized version of
Shepherd's Booking Information System (BIS), which provides travel booking
data from a variety of sources, to enhance the airline's sales performance.
Shepherd Systems' BIS supports sales teams by providing all the necessary
sales intelligence data to target specific markets, increase sales volumes,
eliminate paperwork and provide portable data access via the Internet for
presentations during sales calls. Lufthansa worked closely with Shepherd
Systems to enhance Shepherd's BIS with new benchmarking capabilities, alert
reports, monitoring facilities and a systematic evaluation of advance booking
data. Technical enhancements make the program faster and reduce the download
time of local data, while the integration of a remote access module allows
every user to access the entire Lufthansa Market Information Data Transfer
(MIDT) database from its 130,000 travel agencies, with optimized performance
results. The system is being deployed throughout Lufthansa's network of 650
salespeople.
"Shepherd Systems understands the airline business intimately and has
successfully incorporated our new ideas to create a customized sales tool that
puts at our sales teams' fingertips the crucial industry data and information
they need to increase sales," said Dr. Burkhard Guse, Lufthansa Sales Support
Systems. "Shepherd Systems has been a true partner in this project. By
coupling their wide-ranging knowledge of airline sales and marketing with our
innovative concepts, we feel we've developed a system that gives us a
competitive advantage. We look forward to continued cooperation and expect to
introduce additional capabilities for our users in future releases."
"Our extensive experience in airline sales and marketing data and previous
projects with Lufthansa made it easier for our team to rise to the challenge
of incorporating Lufthansa's unique requests into the BIS," said Mike Malik,
Shepherd Systems president and CEO. "The result is a very progressive system
that minimizes the effort required for analysis; identifies areas for
potential business; and leaves more time to concentrate on the sales
negotiations that will ultimately help Lufthansa enhance its sales force's
performance."
About Shepherd Systems
Shepherd Systems is an industry leader in the provision of sales and
marketing intelligence systems and services within the travel industry. The
company's customer base includes 42 international and U.S. major airlines.
Shepherd Systems is a leader in airline marketing intelligence and sales force
automation products. These products include: executive information, sales
manager and sales representative systems that integrate travel agent Global
Distribution Service bookings (MIDT), flown revenue and Airline Reporting
Corporation/Bank Settlement Plan sales data. In addition, Shepherd Systems
provides Galileo MIDT to the industry. For more information about Shepherd
Systems, visit http://www.ShepherdSystems.com .
About Galileo International
Galileo International is a global technology leader. Its core business is
providing electronic global distribution services for the travel industry
through its computerized reservation systems, leading-edge products and
innovative Internet-based solutions. Galileo is a value-added distributor of
travel inventory dedicated to supporting its travel supplier, agency and
corporate customers and, through them, expanding traveler choice. A
subsidiary of Cendant Corporation (NYSE: CD), Galileo is part of Cendant's
Travel Distribution Services Division and is headquartered in Parsippany, New
Jersey, USA, with offices worldwide. Visit http://www.galileo.com .
About Cendant Corporation
Cendant Corporation is primarily a provider of travel and residential real
estate services. With approximately 90,000 employees, New York City-based
Cendant provides these services to businesses and consumers in over 100
countries. More information about Cendant, its companies, brands and current
SEC filings may be obtained by visiting the Company's Web site at
http://www.cendant.com or by calling 877-4-INFOCD (877-446-3623).
SOURCE Galileo International
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Related links:
http://www.ShepherdSystems.com
http://www.galileo.com http://www.cendant.com
Company News On-Call:
http://www.prnewswire.com/comp/121034.html
CONTACT:
Julie Shepherd for Galileo, +1-847-669-0633,
julie@accentuatepr.com
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