ST. PETERSBURG, Fla., Jan. 14 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS), the global leader in behavior-based marketing,
announced today that it has executed a multi-year contract for the immediate
installation of the Catalina Marketing Network(R) into Wild Oats Natural
Marketplace, Henry's Marketplace and Sun Harvest Stores.
"It is crucial that we are able to treat our natural/organic customers as
individuals. The Catalina Marketing Network(R) allows us to do just that by
communicating with each customer based on their buying behavior.
Additionally, we are excited about being the first retailer in the
natural/organic foods industry to work with Catalina Marketing," said Steve
Kaczynski, senior vice president of sales and merchandising, Wild Oats
Markets. "This relationship enables Wild Oats to be successful in two
important areas of our business: driving sales and increasing loyalty. Our
initiative with Catalina Marketing will also provide an innovative, consumer
marketing vehicle that will allow our suppliers to communicate with our
shoppers in a cost-effective manner."
The Catalina Marketing Network(R) utilizes patented UPC-based scanner
technology to target and communicate with consumers based on current and
historical purchase behavior. Communications may include sampling,
advertising, couponing and loyalty programs depending on retailer or
manufacturer objectives.
"We look forward to working with Wild Oats, and helping them develop
stronger relationships with their customers," said Cynthia McCloud, executive
vice president retail sales and marketing, Catalina Marketing. "Catalina
Marketing programs serve retailers, manufacturers and customers equally.
Bringing behavior-based marketing to the natural/organic retail industry,
especially through a partner like Wild Oats, greatly extends the reach of our
manufacturer clients to the natural/organic consumer market. Similarly, we
will be able to provide our consumers with information and savings on products
that are of specific interest to them."
About Catalina Marketing
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with dynamic consumer access. This combination
of insight and access provides marketers with the ability to execute behavior-
based marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Catalina Marketing offers an array of
behavior-based promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, are
never sold or given to any outside party without the express permission of the
consumer.
About Wild Oats
Wild Oats Markets, Inc. is a nationwide chain of natural and organic foods
markets in the U.S. and Canada. With nearly $920 million in annual sales, the
Company operates 103 natural foods stores in 25 states and British Columbia,
Canada. The Company's markets include: Wild Oats Natural Marketplace, Henry's
Marketplace, Sun Harvest and Capers Community Markets. For more information,
please visit the Company's website at http://www.wildoats.com.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods and pharmaceutical manufacturers for the issuance
of certain product coupons and other promotions, the effect of economic and
competitive conditions and seasonal variations, actual promotional activities
and programs with the company's customers, the pace of installation of the
company's store network, the policies and programs of the company's retail
partners, the success of new services and businesses and the pace of their
implementation, and the company's ability to maintain favorable client
relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
http://www.wildoats.com
CONTACT:
Rachel Keener, Catalina Marketing
Corporation, +1-727-579-5224; or Sonja Tuitele, Wild Oats,
+1-720-562-4984
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