Company Joins Consortium to Ensure Highest Privacy and Consent Standards for
Consumers Online
BELLEVUE, Wash., Jan. 14 /PRNewswire/ -- 180solutions, a provider of
search marketing solutions, today announced it has become a developer member
of the Consortium of Anti-Spyware Technology vendors (COAST).
COAST (http://www.coast-info.org) is a non-profit organization comprised of
anti-spyware vendors, software developers and researchers who have come
together in an effort to educate and protect consumers and businesses from the
Internet's burgeoning spyware problem. By working with COAST and complying
with its strict Code of Ethics, standards and guidelines, 180solutions aligns
itself with the organization's governing companies, Aluria Software LLC,
PestPatrol, Inc. (recently acquired by Computer Associates), Webroot, Inc.,
and NoAdware.net.
In order to join COAST, software developers like 180solutions must pass a
rigorous review and agree to adhere to the COAST Code of Ethics and Guidelines
including ongoing, frequent reviews to ensure continued compliance. As a
result of being accepted for membership, 180solutions is now releasing
versions of its applications that have been reviewed and evaluated by COAST
and found to meet COAST standards. The company has begun working with its
partners to insure all of their channels will transition to distributing only
these COAST reviewed versions of its software within the next 90 days.
"180solutions was the first major contextual desktop advertising provider
to approach and join COAST," said Keith Smith, co-founder and CEO of
180solutions. "Joining COAST demonstrates our continued commitment to defining
and upholding the industry's highest standards for gaining consumer consent
and protecting consumer privacy. We've consistently taken a firm stance
against the collection of personally identifiable information, have been a
proponent for using simple language disclosures, and have continuously
improved our users' experience. For the past five years we've changed the way
consumers get content and applications for free as we've sponsored dozens of
humor, gaming, and entertainment sites. As a member of COAST, we have a unique
opportunity to again serve as an agent of change and provide leadership and
unmatched experience in the contextual marketing space."
"180solutions has passed a lengthy and rigorous review process
demonstrating their commitment to develop and distribute spyware-free
applications," said Trey Barnes, executive director of COAST. "By making
substantial modifications to its software, and working with channel partners
to distribute only the modified versions of its products in the future, the
company has demonstrated its desire to adhere to COAST's high level of
standards. We are pleased to welcome them as a new developer member."
About 180solutions, Inc.
180solutions, headquartered in Bellevue, Wash., is a leader in online
search marketing services. The company sponsors premium content on the
Internet and delivers highly relevant offers and information to consumers
engaged exclusively in search-related shopping activities. For more
information, visit http://www.180solutions.com.
About COAST
Founded in October 2003, the Consortium of Anti-Spyware Technology vendors
is devoted to raising awareness, and leading a constructive dialogue, about
the dangers of spyware. COAST aims to be a leading resource for any and all
information on spyware, standardized definitions and research methods.
Founding members include PestPatrol, Inc., Webroot Software, Inc., and Aluria
Software LLC. NoAdware.net is also a member of the COAST governing board.
Additional COAST developer members include AWS Convergence Technologies
(WeatherBug), and New.net, Inc. COAST's researcher member is ThreatSense
Information Services. COAST is funded through membership fees and fees levied
for participation in various initiatives.
SOURCE 180solutions, Inc.
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Related links:
http://www.180solutions.com
CONTACT:
Howard Barokas of Barokas Public Relations,
+1-206-264-8220, or howard@barokas.com, for 180solutions, Inc.;
or Todd Sawicki of 180solutions, +1-425-279-1200, or
todds@180solutions.com; or Trey Barnes of COAST, +1-202-742-4337,
or trey@coast-info.org
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