Forum presentation and booth exhibit highlight significant efficiency and
effectiveness benefits for retailers and their trading partners
NEW YORK, Jan. 14 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq:
DMAN), a leading provider of on-demand optimization solutions for retailers
and consumer products companies, is showcasing collaborative promotion
planning and other Consumer-Centric Merchandising and Marketing solutions
here January 13 through 15, 2008 at the National Retail Federation (NRF)
97th Annual Convention and Expo in the Jacob K. Javits Convention Center.
On Sunday, DemandTec, Food Lion, LLC and Cadbury-Schweppes Americas
Beverages presented to a full room of over 750 attendees at the NRF Forum
session entitled "Consumer-Centric Pricing and Promotion: Retailers and
Manufacturers Collaborating to Win". The three companies highlighted
innovative thinking and best practices in the areas of collaborative
promotion, pricing, assortment and space planning.
"The deployment of centralized demand intelligence capabilities in
retail is accelerating and is currently #1 on Global Retail Insights'
predictions for 2008," said Scott Langdoc, vice president, research &
business leader for IDC's Global Retail Insights. "The next horizon,
though, is vendor-retailer collaboration based on the same integrated
understanding of consumer demand. This single-version-of-the-truth has
truly revolutionary potential to drive win-win results for both parties and
DemandTec's SaaS platform is unique in its ability to deliver these
capabilities today to their network of retail and manufacturer customers."
On exhibit in the DemandTec booth (# 545), DemandTec Promotion(TM) is a
collaborative application used by both retailers and their trading partners
to more efficiently and effectively plan and execute trade promotions. Key
capabilities include:
-- Retailer-defined rules of engagement controlling the degree of
collaboration with specific vendor partners
-- Online deal submission and negotiation, eliminating manual data entry
and paper processing for vendor-funded promotions as well as supporting
Sarbanes-Oxley compliance
-- Common analytical platform for modeling consumer demand, simulating and
optimizing promotion scenarios, and forecasting impacts to promoted
item group, brand, category and customer segment
DemandTec Promotion is one component of an integrated suite of
software-as-a-service applications that enable retailers to optimize price,
promotion, markdown, assortment and other merchandising and marketing
decisions based on advanced consumer, demand, and market insights.
"Many retailers and manufacturers run the same promotions year over
year because they lack the tools to negotiate and plan win-win deals based
on a shared understanding of consumer response," said Marc Dietz, vice
president of product marketing for DemandTec. "Now, trading partners have
an opportunity to focus on the consumer rather than on repeating last
year's plan, and in doing so raise the bar of performance for each and
every promotion planned and executed."
"CP companies and retailers are seeking to improve collaborative
promotion planning," commented Lora Cecere, research director, Consumer
Products at AMR Research, in recent research reports. "The movement from
retailer as merchandiser to marketer that delivers a retail brand
experience ... is changing the relationship and pushing CP companies to
redefine account-team interactions to be more demand driven."
About DemandTec
DemandTec's suite of on-demand applications empowers retailers and
consumer products companies to optimize strategic decisions and collaborate
in order to achieve their revenue, profitability and sales volume
objectives. DemandTec (NASDAQ: DMAN) customers include leading retailers
such as Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America,
Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway, as well as more
than 100 consumer products companies. DemandTec has managed more than one
million trade promotion deals between retailers and their manufacturer
partners. For more information, please visit http://www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding
DemandTec's expectations, hopes, plans, intentions or strategies, including
statements about the effectiveness of DemandTec's solutions. These
forward-looking statements involve risks and uncertainties, as well as
assumptions that, if they do not fully materialize or prove incorrect,
could cause our results to differ materially from those expressed or
implied by such forward-looking statements. The risks and uncertainties
include those described in DemandTec's documents filed with or furnished to
the Securities and Exchange Commission. All forward-looking statements in
this press release are based on information available to DemandTec as of
the date hereof, and DemandTec assumes no obligation to update these
forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of
DemandTec, Inc. DemandTec Promotion is a trademark of DemandTec, Inc. All
other trademarks are the property of their respective owners.
SOURCE DemandTec, Inc.
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Related links:
http://www.demandtec.com/
CONTACT:
Media, Cassandra Moren of DemandTec, Inc.,
+1-650-226-4690, cassandra.moren@demandtec.com; or Investors,
Michael Kern of ICR, +1-617-956-6731, michael.kern@icrinc.com,
for DemandTec, Inc.
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