A behind the scenes look at servicing over 6,500 journalists from around
the world
DETROIT, Jan. 14 /PRNewswire/ -- When the 20th North American
International Auto Show (NAIAS) opens in Detroit on Jan. 13, the Michelin
Media Center will, once again, welcome and support 6,500 journalists from
more than 60 countries.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080114/CLM062 )
Created for the inaugural NAIAS in January 1989 as part of an
innovative relationship between Michelin and the show organizers, the
Michelin Media Center quickly became the global benchmark for major
automotive events, a role it has reinforced with each passing year. Media
attendance has grown from less than a thousand for the first NAIAS in 1989
to over 6,500 in recent years.
"We work hard to continuously improve the Michelin Media Center to meet
the dramatic growth of the NAIAS and the changing needs of the media," said
Michael Fanning, vice president of Corporate Affairs for Michelin North
America.
"Our goal is to be of service and for the Michelin Media Center to
provide the infrastructure and support to help each journalist get one more
story or image from NAIAS. That brings value to the media and to the
manufacturers who make their news at NAIAS."
The 22,000 square foot Michelin Media Center, which takes nearly three
weeks to build, is the hub for the thousands of stories, photos and
internet feeds emanating from North America's premier auto show. The center
provides almost 500 work spaces, each with electrical outlets and hard line
internet connectivity to an ultra high-speed fiber optic network.
The center offers hundreds of seats for pool reporters in addition to
computer, photo, photo editor, and broadcast centers; special areas for
work teams and key media, a complete business center, a trained staff and
copious supplies of coffee; refreshments and snacks.
"As a pioneer in sponsoring media workspaces at international auto
shows, Michelin has done a tremendous service in making the difficult job
of covering these events much easier," said Matt DeLorenzo, executive
editor of Road &Track magazine and a veteran of several dozen major
international auto shows. "In fact, when the Detroit Show became the North
American International Auto Show in 1989, most media centers at these
exhibitions were more afterthoughts than the wireless wonders of today.
Michelin raised the bar by providing a spacious workroom, a lounge area and
even espresso. The press center alone was worth making the trek to Detroit
in January."
Dedicated to the improvement of sustainable mobility, Michelin designs,
manufactures and sells tires for every type of vehicle, including
airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty
trucks, motorcycles and the space shuttle. The company also publishes
travel guides, hotel and restaurant guides, maps and road atlases.
Headquartered in Greenville, S.C., Michelin North America
(http://www.michelin.com) employs more than 22,500 and operates 19 major
manufacturing plants in 17 locations.
For more information, visit http://www.michelinmedia.com
SOURCE Michelin North America
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Related links:
http://www.michelin.com
http://www.michelinmedia.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080114/CLM062
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN6 PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Lynne Slovick, Michelin North America, Inc.,
office, +1-864-458-6365, mobile, +1-864-561-9914,
lynne.slovick@us.michelin.com; or Kari Nattrass, EMC Public
Relations, office, +1-248-816-0108, mobile, +1-248-705-4512,
kari@emcpr.com
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