The Dallas Cowboys selects Microsoft Dynamics as first-round draft pick.
NEW YORK, Jan. 14 /PRNewswire-FirstCall/ -- At this week's National
Retail Federation (NRF) Annual Convention & Expo, Microsoft Corp. unveiled
Microsoft Dynamics for retail, a fully integrated end-to-end business
management solution for specialty retail chains. The new solution offers a
powerful way to generate accurate, timely data, enhance employee
productivity and customer service, streamline supply chain processes and
operations, and drive down costs across their organization.
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The Microsoft Dynamics for retail solution offers the value of strong
customer service at the point of sale, powerful headquarters management of
the retail chain, and seamless integration to the supply chain, warehouse
and beyond -- all in a flexible, scalable package. It delivers critical
business intelligence, such as real-time exchange of inventory, and sales
and financial data between headquarters and stores, which enables retailers
to maximize operational efficiencies, increase profitability and fuel
growth.
The Microsoft Dynamics for retail solution enables retailers to
accomplish the following:
* Base pricing, promotional, purchasing and merchandising decisions on
hard facts rather than gut instinct
* Use reliable, real-time data to drive more effective strategies
* Drill down into centralized sales data by product, store, sales
associate, supplier and region to glean insights into customer
purchasing patterns and stay ahead of the competition
* Calibrate inventory levels with customer demand to reduce waste and stay
on top of what's hot and what's not, quickly replenishing best-sellers
and cutting losses on slow-moving items
* Use a finer-grained understanding of their business to gain an upper
hand in negotiations with suppliers
* Maximize cross-selling and up-selling opportunities by putting rich
customer data in the hands of sales staff for increased productivity and
improved customer service
* Seamlessly share information across the supply chain with trading
partners and vendors
An additional benefit is the consistent user interface across the
system that works like and with familiar Microsoft software, such as the
Microsoft Office system. As a result, employees do not have to spend time
mastering a new system and can access data without expert help, making them
more productive and reducing need for IT support overhead.
The Dallas Cowboys Lead the Field
The Dallas Cowboys are in the vanguard of customers signing up for the
Microsoft Dynamics for retail solution. Not only do the players perform
impressively on the field, the team is a business and merchandising
powerhouse, with interests that include 35 retail outlets, a medical
magnetic resonance imaging center, and oil and gas companies.
The Cowboys chose the Microsoft Dynamics for retail solution because of
its ability to scale and be flexible using proven technology and unified
support. The solution allows the team to drastically lower its costs and
eliminate inefficiencies by consolidating 29 disparate businesses into a
cohesive information backbone that will afford a meta-view across
manufacturing, distribution and retail operations to drive timely, informed
decision-making.
"Adopting a new retail system for the Cowboys is not a decision we
reached lightly, and it was important that we go with a vendor that we knew
would protect our investment for the long term," said Pete Walsh, head of
technology for the Dallas Cowboys. "The Microsoft Dynamics for retail
solution will provide the cohesive, scalable and flexible solution that we
need as we look to open our new stadium beginning with the 2009 season, and
home to Super Bowl XLV in 2011. Besides consolidating financials, the
Microsoft Dynamics for retail solution provides the backbone for our retail
store network as well as for additional Microsoft partner solutions we are
looking to include in the stadium project."
"Retailers are asking us to deliver comprehensive Microsoft Dynamics
solutions that will improve their business, and we believe that this new
solution will meet the diverse needs of specialty retailers," said Jeff
McKee, director of Microsoft Dynamics industry product management at
Microsoft. "The Microsoft Dynamics for retail solution delivers ease of
implementation, a reduced IT management footprint, a familiar, consistent
user experience, and tight integration with existing Microsoft
applications. These are the features that retailers today are calling for,
and because the solutions are from Microsoft, retailers have the assurance
that they're investing in a solution that not only meets their needs today,
but will into the future."
Microsoft Dynamics in Retail
The new Microsoft Dynamics for retail solution is the latest addition
to the Microsoft Dynamics offerings for retail customers, which address a
diverse range of customer needs from single-store independents through
midsize chains and specialty retailers to national big-box retailers. Among
the current distribution partners for the solution are Microsoft Gold
Certified Partners Columbus IT and POSitive Technology, implementation
partners for the Dallas Cowboys. The Microsoft Dynamics for retail solution
is available in English today. Localized versions will be released in late
2008.
Complementing Microsoft Dynamics retail offerings is a broad range of
solutions from Microsoft Dynamics partners. This rich partner ecosystem has
long provided retailers with added value by extending functionality and
customizing Microsoft Dynamics AX, GP and NAV products for unique retail
deployments. More information about Microsoft Dynamics retail offerings can
be found at http://www.microsoft.com/dynamics/industry/retail.mspx.
About Microsoft Dynamics
Microsoft Dynamics is a line of financial, customer relationship and
supply chain management solutions that helps businesses work more
effectively. Delivered through a network of channel partners providing
specialized services, these integrated, adaptable business management
solutions work like and with familiar Microsoft software to streamline
processes across an entire business.
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.
SOURCE Microsoft Corp.
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CONTACT:
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rrt@waggeneredstrom.com, for Microsoft Corp.
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