Hanging Digital Banner Application Attracts Shoppers, Promotes 'Heroes'
First Season
NEW YORK, Jan. 14 /PRNewswire/ -- Epson, a leading supplier of
value-added point of sale (POS) solutions, today announced a new addition
to its digital marketing technology installation at Virgin Megastore's
largest location in New York's Times Square. Virgin Megastores began
promoting the recent release of NBC's "Heroes" first season in December
with a hanging digital banner created by Epson to resemble the DVD box.
The Epson digital marketing solution includes an Epson projector, a
custom acrylic screen created by Epson, a digital content management and
distribution system, and content provided by NBC. The system allows for
dynamic content change and can accommodate a variety of screen sizes and
shapes. The rectangle-shaped digital banner is five feet long and hangs
over the DVD section in the center of the store. The digital banner
promotes the "Heroes" DVD to nearby shoppers by projecting select content
from various episodes during the first season.
"We were looking for a highly visible way to attract shoppers to the
latest DVD promotions in time for the holiday buying season," said Dee Mc
Laughlin, vice president of marketing, Virgin Entertainment Group, North
America. "The Epson digital banner lets us offer our media partner a fun
and entertaining alternative to moving their product."
"With the Epson digital banner, Virgin Megastores can continue to
project its hip image and employ the latest trends that shoppers come to
expect from their in-store shopping experience there," said Bud Weist, vice
president of Epson sales and marketing, System Device group. "Virgin may
use this dynamic new format to both showcase a media partner's content and
as a tool to increase sales."
Epson's digital marketing applications allow the projection of digital
content and images on any surface or shape, giving retailers many creative
choices for promoting specific products. The Epson digital marketing
solutions are controlled via remote wireless connections so program content
may be updated remotely, freeing up store management to focus on immediate
customer needs within the store. The Virgin Megastores digital marketing
banner may be customized for other partner promotions in the future.
This is the second digital marketing application designed and
implemented by Epson for Virgin Megastores in the Times Square location. In
2005, Epson partnered with GestureTek to build an interactive floor
projection display which combines customer movement, sight and sound to
create a dynamic, full-body interactive customer experience. Other Epson
digital marketing applications have been deployed at Virgin Megastores West
Coast flagship location at Hollywood and Highland in Los Angeles and at
Downtown Disney, Florida's largest music and entertainment store.
About Virgin Entertainment Group
Virgin Entertainment Group is the world's leading multi-channel
entertainment retailer, providing customers with a range of superior
entertainment experiences through a family of integrated Virgin-branded
businesses. As a lifestyle retailer, Virgin Megastores, offers the broadest
selection of music and DVDs, exclusive fashion, and a cutting edge
assortment of games, books and designer electronics. Virgin Megastores and
Virgin Megastore Online at http://www.virginmega.com are integral parts of
a strategy to provide entertainment customers with what they want, how they
want it, and when they want it. For more information, or to check out the
location of the nearest Virgin retail, go to http://www.virginmega.com or
http://www.virginmegamashup.com.
About Epson
Epson offers an extensive array of POS printers, transaction terminals,
and network projectors for the retail, hospitality, supermarket and banking
markets. Founded in 1975, Epson America is the U.S. affiliate of
Japan-based Seiko Epson Corporation, a global manufacturer and supplier of
high-quality technology products that meet customer demands for increased
functionality, compactness, systems integration and energy efficiency.
Epson America, Inc. is headquartered in Long Beach, California. For more
information, please visit http://www.pos.epson.com/digital.
Epson is a registered trademark of Seiko Epson Corporation. All other
trademarks are property of their respective owners.
NRF Show
Epson -Booth #1913
SOURCE Epson; Virgin Entertainment Group
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Related links:
http://www.virginmega.com
http://www.virginmegamashup.com
http://www.pos.epson.com/digital
CONTACT:
Virgin Megastores PR, Krysty Ronchetti of SJ
Communications, Inc., +1-818-881-3889,
krysty@sjcommunications.com, for Virgin Entertainment Group; or
Epson PR, Natalie Barreiro of The Stephenz Group,
+1-760-929-9930, nbarreiro@stephenz.com, for Epson
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