OpenTV Participate(TM) Solution to power first-ever Internet and TV network
devoted to the auction industry in the US
SAN FRANCISCO, Jan. 14 /PRNewswire-FirstCall/ -- OpenTV Corp. (Nasdaq:
OPTV), a leading provider of solutions for the delivery of advanced
television and cross-platform interactive services, announced today that
Auction Network, the first-ever US television network devoted to the
auction industry, has chosen the OpenTV Participate solution to power its
live Internet auction business and upcoming television launch.
Auction Network, whose programming will feature televised and live
auctions ranging from thoroughbred horse sales in Kentucky to Ozzy
Osbourne's celebrity auction to wine auctions from around the world, will
use OpenTV Participate to handle all auction transactions, allowing viewers
to interact in real-time with television programming via Web, IVR voice
telephony, portable devices and, in the future, set-top boxes. Auction
Network delivers the thrill and excitement of live auction programming with
the interactivity to make it easy to view items, place bids and become the
high bidder, even if the auction is on the other side of the world.
"Auction Network has a unique and exciting vision that fully embraces
many of the new concepts OpenTV has been developing in our enterprise
product strategy for broadcasters," said Ben Bennett, OpenTV's Chief
Operating Officer. "One of the most important concepts, in our view, is the
absolute pre-requisite for broadcasters to have a direct two-way
relationship with their viewers -- Auction Network is a wonderful example
of that capability."
"With Auction Network launching as a 24/7 streaming Internet Network
rapidly migrating to live TV, the biggest challenge we faced was seamless
integration of traditional and new media broadcast technologies with
customer interaction and data aggregation," said Pam McKissick, Auction
Network's Chief Executive Officer. "OpenTV Participate allows us to do that
without over-complicating our daily operations. We have found that OpenTV
Participate is a visionary, second-generation system that dramatically
alleviates issues our cutting edge broadcast network might face."
OpenTV Participate's powerful servers enable unlimited concurrent
auctions to be set up using simple wizard-based auction logic that supports
more than 17 types of auction events. OpenTV Participate's fully integrated
scheduling and studio console applications will give auction clerks,
production staff and auctioneers live auction data providing dynamic TV
programming, originated in studios and on location, with real-time viewer
participation and instant business analysis.
OpenTV Participate's modular solution also enables Auction Network to
manage viewer registration, billing, fulfillment, accounts, customer care,
loyalty schemes, and marketing using a single back-office application. With
its state of the art CRM and marketing modules, and cross-platform data
aggregation, OpenTV Participate will provide Auction Network with flexible
business reporting, deep insight into customer behavior, global business
analysis and instant communication with consumers at the touch of a button.
In addition, the product can provide added-value content such as trivia,
sponsor messages and interactive and targeted advertising.
About OpenTV
OpenTV is one of the world's leading providers of solutions for the
delivery of digital and interactive television. The company's software has
been integrated in more than 96 million digital set-top boxes and digital
televisions around the world, and enables enhanced program guides,
video-on-demand, personal video recording, enhanced television, interactive
shopping, interactive and addressable advertising, games and a variety of
consumer care and communication applications. For more information, please
visit http://www.opentv.com.
Cautionary Language Regarding Forward-Looking Information
The foregoing information contains certain "forward-looking statements"
within the meaning of the United States Private Securities Litigation
Reform Act of 1995. These statements are based on management's current
expectations and are subject to uncertainty and changes in circumstances.
Actual results may differ materially from these expectations due to changes
in political, economic, business, competitive, market and regulatory
factors. In particular, factors that could cause our actual results to
differ include risks related to: market acceptance of interactive
television services and applications such as ours; delays in the
development or introduction of new applications and versions of our
service; technical difficulties with networks or operating systems; our
ability to manage our resources effectively; changes in technologies that
affect the television industry; and the protection of our proprietary
information. These and other risks are more fully described in our periodic
reports and registration statements filed with the Securities and Exchange
Commission and can be obtained online at the Commission's web site at
http://www.sec.gov. Readers should consider the information contained in
this release together with other publicly available information about our
company for a more informed overview of our company. We disclaim any
intention or obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.
SOURCE OpenTV Corp.
 back to top
Related links:
http://www.opentv.com
CONTACT:
Christine Oury of OpenTV Corp.,
+1-415-962-5433, coury@opentv.com; or Lisa Ruiz-Rogers of
Manning, Selvage & Lee, +1-323-866-6059, lisa.rogers@mslpr.com;
for OpenTV Corp.
|
