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7-Eleven Finds Convenience With SAP

   SAP logo. (PRNewsFoto)

HANOVER GERMANY
  Largest Retail Chain Store in United States Achieves Success With Demand
                       Management Solutions from SAP

    NEW YORK, Jan. 14 /PRNewswire-FirstCall/ -- Demonstrating ongoing
leadership in providing innovative solutions to retailers worldwide, SAP AG
(NYSE: SAP) today announced that 7-Eleven, Inc. has extended its agreement
for demand management solutions from SAP. The announcement was made at the
National Retail Federation (NRF) 97th Annual Convention and Expo, being
held in New York, NY, January 13-16.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a)

    As the largest chain store in the United States with close to 5,500
franchised and company-operated stores, 7-Eleven faces similar pricing and
product availability challenges as other retailers. Demand management
solutions from SAP better position 7-Eleven to make competitive decisions
on pricing for its store products.

    "Responding appropriately in today's fast-paced environment is
critical," said Scott McCombs, senior director for merchandise
intelligence, 7-Eleven. "We selected the business solution from SAP because
it provides us with a way to make better decisions faster."

    Demand Management Solutions from SAP: Achieving a Retailer's Needs

    Demand management solutions from SAP enable retailers to achieve their
financial objectives while delivering a credible, consistent and
competitive shopping experience to their customers. With demand management
solutions from SAP, customers can automate and use a unified demand
approach that will create a best-run business.

    "Retailers around the world are increasingly looking for demand
management platforms to help them predict shopper behavior and improve
financial performance across all the major retail workflows -- from
inventory to assortment planning to full lifecycle pricing," said Scott
Langdoc, VP of Research and Business Leader for IDC's Global Retail
Insights. "We expect nearly 80 percent of retailer application deals in
2008 will include demand management functionality."

    Based on the SAP NetWeaver(R) technology platform, the demand
management solutions from SAP are designed to deliver end-to-end decision
support for pricing, promotion and markdown business decisions. Retailers
can strategically manage the full pricing lifecycle on an integrated and
extensible technology platform.

    "Retailers are faced with a complex environment where consumers are
smarter and more demanding," said Verlin Youd, senior vice president,
Global Trading Industries, SAP AG. "Our retail experience has allowed SAP
to provide retailers with solutions that address their current and future
needs. Retailers that have embraced demand management solutions from SAP
have seen a return on their investment within 12 months."

    SAP solutions for retailers can be seen at the NRF show, at booth
number 1601.

    About SAP(R) for Retail

    SAP is the leading provider of application solutions for the retail
industry. SAP helps retailers of all sizes to understand, anticipate and
inspire their customers, employees and shareholders by delivering results.
The SAP(R) for Retail solution portfolio provides specific solutions for
retail companies in the food, fashion and hardlines businesses. The
solution portfolio consists of building blocks that cover the areas of
merchandising (including demand management -- price, promotion and markdown
optimization); store operations (including a portfolio of POS solutions);
supply chain, finance and human resources. SAP allows companies to
implement solutions in a step-by-step approach, and provides an easy,
cost-effective means to connect information across the business.
(Additional information at http://www.sap.com/retail).

    About SAP

    SAP is the world's leading provider of business software*. Today, more
than 43,400 customers in more than 120 countries run SAP(R) applications --
from distinct solutions addressing the needs of small businesses and
midsize companies to suite offerings for global organizations. Powered by
the SAP NetWeaver(R) technology platform to drive innovation and enable
business change, SAP software helps enterprises of all sizes around the
world improve customer relationships, enhance partner collaboration and
create efficiencies across their supply chains and business operations. SAP
solution portfolios support the unique business processes of more than 25
industries, including high tech, retail, financial services, healthcare and
the public sector. With subsidiaries in more than 50 countries, the company
is listed on several exchanges, including the Frankfurt stock exchange and
NYSE under the symbol "SAP." (Additional information at http://www.sap.com)

    (*) SAP defines business software as comprising enterprise resource
planning and related applications such as supply chain management, customer
relationship management, product life-cycle management and supplier
relationship management.

    Any statements contained in this document that are not historical facts
are forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to
SAP are intended to identify such forward-looking statements. SAP
undertakes no obligation to publicly update or revise any forward-looking
statements. All forward-looking statements are subject to various risks and
uncertainties that could cause actual results to differ materially from
expectations. The factors that could affect SAP's future financial results
are discussed more fully in SAP's filings with the U.S. Securities and
Exchange Commission ("SEC"), including SAP's most recent Annual Report on
Form 20-F filed with the SEC. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of their
dates.

    Copyright(C) 2008 SAP AG. All rights reserved.

    SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP
products and services mentioned herein as well as their respective logos
are trademarks or registered trademarks of SAP AG in Germany and in several
other countries all over the world. All other product and service names
mentioned are the trademarks of their respective companies. Data contained
in this document serve informational purposes only. National product
specifications may vary.


For customers interested in learning more about SAP products: Global Customer Center: +49 180 534-34-24 United States Only: 1 (800) 872-1SAP (1-800-872-1727) For more information, press only: Evan Welsh, +1 (610) 203-9742, evan.welsh@sap.com, EST SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; press@sap.com Jim Sarlo, Burson-Marsteller, +1 (312) 596-3525, jim.sarlo@bm.com, CST
SOURCE SAP AG




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    Photo Notes:http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Evan Welsh of SAP AG, +1-610-203-9742,
    evan.welsh@sap.com, or SAP Press Office, +49 (6227) 7-46315, or
    +1-610-661-3200, press@sap.com; or Jim Sarlo of
    Burson-Marsteller, +1-312-596-3525, jim.sarlo@bm.com, for SAP AG