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SAP Celebrates Retailers' Success as Scores of Stores Go Live

   SAP logo. (PRNewsFoto)

HANOVER GERMANY
 HMSHost, Jones Apparel, Wawa and Zappos Join More Than 500 Retailers That
                     Implemented SAP Solutions in 2007
               SAP Ranked as the Leading IT Vendor for Retail

    NEW YORK, Jan. 15 /PRNewswire-FirstCall/ -- Demonstrating ongoing
leadership in providing innovative solutions to retailers worldwide, SAP AG
(NYSE: SAP) today announced increasing momentum for SAP solutions in the
retail industry as evidenced by newly released data for customers that have
recently implemented SAP(R) for Retail solutions. More than 500 customers
went live with SAP solutions in 2007, solidifying SAP's reputation as the
preeminent solution provider among retailers. The announcement was made at
the National Retail Federation (NRF) 97th Annual Convention and Expo, being
held in New York, NY, January 13-16.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a)

    Global retailers that implemented SAP solutions, as well as retailers
that have increased their investment with SAP in 2007 include: Beall's,
Inc., The Bon Ton Stores, Inc., Chico's Retail Services, Inc., Family
Dollar Stores, Inc., HMSHost, Jo-Ann Stores, Inc., Jones Apparel Group,
Inc., Kenneth Cole Productions, Lifetime Brands, Metro Inc., Nova Scotia
Liquor Corporation, Red Door Spas, Sobeys Inc., The Beer Store, Vera
Bradley Designs, Wawa, Inc. and Zappos.

    In addition to an impressive number of go-lives, the prestigious
LeaderBoard report published yearly by Retail Information Systems (RIS)
magazine ranked SAP as the leading IT vendor for retail in 2007. The
LeaderBoard report lists the top 45 vendors that provide software to
retailers globally. SAP was selected based on the quality of its technology
and overall customer satisfaction.

    HMSHost Takes Off With SAP for Retail

    HMSHost, a leader in creating customized shopping experience in travel
venues throughout North America, went live in 2007 with SAP solutions in 35
stores and 11 warehouses. The rollout will continue throughout 2008 in
additional locations, including HMSHost's travel plaza operations. The
end-to-end retail solution portfolio customized for HMSHost includes
enterprise resource planning (ERP), business warehouse and point-of-sale
data management solutions from SAP. SAP(R) Hosting and SAP(R) Services made
the installation a success, which was delivered on time and on budget.

    Jones Apparel Group Implements SAP Solutions as Part of its Strategic
Initiative

    Jones Apparel Group, Inc., a leader in the apparel and footwear
industry with well-known brands such as Nine West, Jones New York, Anne
Klein and Gloria Vanderbilt, has implemented SAP(R) ERP to consolidate a
multi-systems infrastructure to a single system environment to streamline
operations, reduce cost and improve operational efficiencies. The $4.0
billion wholesaler and retailer is using SAP solutions in its apparel
operations.

    "We had a goal of streamlining operations, improving our speed to
market and enhancing our operational flexibility," said Norm Veit,
executive vice president, MIS, Jones Apparel Group. "We knew this would be
very difficult with our disparate systems in place at the time. Moving our
apparel operations to a common systems platform utilizing the
industry-leading apparel and footwear solution from SAP was a strategic
enabler toward attaining this goal."

    Wawa Takes Flight with SAP

    The leading mid-Atlantic U.S. convenience retailer with more than 570
store locations went live with SAP for Retail solutions and now has
integrated core operations between its storefront and corporate
back-office. With SAP solutions, Wawa runs industry-specific business
processes for store-level forecasting and replenishment and merchandise
planning, while better managing point-of-sale data, procurement processes
and back-office operations.

    "This important milestone signifies Wawa's ongoing transformation to
upgrade our IT systems to the latest technology and to position our
business for continued growth," said Neil McCarthy, CIO, Wawa, Inc. "SAP's
reputation for leading industry solutions and commitment to the retail
industry is evident in the fact that our implementation was finished on
time, on budget, and we have already seen efficiency gains."

    Zappos On-Line With SAP

    As an innovative online store, Zappos is a fast-growing company
continually looking for new opportunities to provide the best products and
services to its customers and employees. Zappos selected SAP solutions to
support its explosive growth. Since the successful implementation of the
SAP(R) ERP Financials solution, the retailer has used its new tools to
improve controls around the purchase-to-pay cycle. Zappos is also using the
SAP(R) Merchandise and Assortment Planning application to provide better
visibility into open-to-buy inventory.

    A recent report by Forrester Research states, "Hampered by inflexible
systems that are highly customized or homegrown, retailers have had little
opportunity to bring merchandising processes or technology into the modern
age. But smart retailers are now shifting toward consumer-centric
merchandising to drive merchandising decisions from market segmentation
insights. Retailers don't need a big-bang replacement to keep up, but they
do need to prioritize modular solutions within an overall process strategy.
(1)"

    "The impressive list of customers that have gone live represents a
growing trend in the retail industry, where innovation is given a
significantly higher priority in their operating disciplines," said Verlin
Youd, senior vice president, Trading Industries, SAP AG. "By selecting the
leading provider of retail solutions, these retailers are in a position to
ensure that new market opportunities are seized, crucial customer insights
are noted and better business results are attained."

    SAP solutions for retailers can be seen at the NRF show, at booth
number 1601.


(1) "Consumer Centricity Takes Merchandising Into New Territory," Forrester Research, Inc., May 15, 2007 About SAP(R) for Retail SAP is the leading provider of application solutions for the retail industry. SAP helps retailers of all sizes to understand, anticipate and inspire their customers, employees and shareholders by delivering results. The SAP(R) for Retail solution portfolio provides specific solutions for retail companies in the food, fashion and hardlines businesses. The solution portfolio consists of building blocks that cover the areas of merchandising (including demand management -- price, promotion and markdown optimization); store operations (including a portfolio of POS solutions); supply chain, finance and human resources. SAP allows companies to implement solutions in a step-by-step approach, and provides an easy, cost-effective means to connect information across the business. (Additional information at http://www.sap.com/retail/.) About SAP SAP is the world's leading provider of business software*. Today, more than 43,400 customers in more than 120 countries run SAP(R) applications -- from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver(R) technology platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com)
(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management. Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. Copyright (C) 2008 SAP AG. All rights reserved. SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.
For customers interested in learning more about SAP products: Global Customer Center: +49 180 534-34-24 United States Only: 1 (800) 872-1SAP (1-800-872-1727) For more information, press only: Evan Welsh, +1 (610) 203-9742, evan.welsh@sap.com, EST SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; press@sap.com Jim Sarlo, Burson-Marsteller, +1 (312) 596-3525, jim.sarlo@bm.com, CST
SOURCE SAP AG




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