DVDs Include Free Copy of Movie for iTunes
MACWORLD SAN FRANCISCO, Jan. 15 /PRNewswire-FirstCall/ -- Twentieth
Century Fox and Apple(R) today announced Digital Copy for iTunes(R), which
provides customers who purchase a DVD with an additional Digital Copy of
the movie. Just like movies purchased from the iTunes Store, an iTunes
Digital Copy can effortlessly be transferred to iTunes and then viewed on a
PC or Mac(R), iPod(R) with video, iPhone(TM) or on Apple TV(R). The first
DVD to make its debut with iTunes Digital Copy is the Special Edition DVD
premiere of the Family Guy "Star Wars" parody, "Family Guy Presents: Blue
Harvest," which is being released in stores today. Fox and Apple are
planning to deliver many more DVDs with iTunes Digital Copy this year.
"One of the most requested features DVD buyers have been asking for is
the ability to get the movies they bought into their iTunes library," said
Jim Gianopulos, chairman and chief executive officer of Fox Filmed
Entertainment. "We're thrilled to offer such an incredibly simple way for
our customers to get even more out of their DVD purchase, and we look
forward to releasing many more DVDs this year with iTunes Digital Copy."
"Now movie fans can easily transfer a free copy of the movie they
purchase on DVD into iTunes," said Steve Jobs, Apple's CEO. "DVDs
containing an iTunes Digital Copy allow movie fans to get a copy of their
movie which can be viewed on a computer, iPod, iPhone or on Apple TV."
The new iTunes Digital Copy provides a consumer friendly way to
transfer a DVD purchase to a user's iTunes library. Once a customer buys
the DVD, they insert it into their computer, enter a unique code into
iTunes and iTunes automatically copies the movie to their iTunes library
within minutes. Customers own the iTunes Digital Copy of the movie and it
has all of the same great viewing options as other iTunes Store video
content, including the ability to be viewed on a computer, iPod with video,
iPhone and Apple TV. Each DVD will only transfer its iTunes Digital Copy to
one iTunes library.
One of the world's largest producers and distributors of motion
pictures, Fox Filmed Entertainment produces, acquires and distributes
motion pictures throughout the world. These motion pictures are produced or
acquired by the following units of FFE: Twentieth Century Fox, Fox 2000
Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox
Animation. FFE also includes Twentieth Century Fox Home Entertainment, the
worldwide marketing, sales and distribution company for all Fox film and
television programming on VHS, DVD, Blu-ray Disc (BD) and Digital Copy as
well as acquisitions and original productions.
Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with
its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market with its revolutionary
iPhone.
(C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
Mac OS, Macintosh, iTunes, iPod, iPhone and Apple TV are trademarks of
Apple. Other company and product names may be trademarks of their
respective owners.
SOURCE Apple
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Related links:
http://www.apple.com
CONTACT:
Press, Tom Neumayr of Apple, +1-408-974-1972,
tneumayr@apple.com; or Steve Feldstein of Twentieth Century Fox
Home Entertainment, +1-310-369-5369, steve.feldstein@fox.com
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