LEXINGTON, Ky., Jan. 16 /PRNewswire/ -- Host Communications, Inc., a
wholly owned subsidiary of Bull Run Corporation (Nasdaq: BULL), has signed
Pepsi Cola and BI-LO, LLC to the Southern Conference Corporate Partner
Program. This marks the second year for Host Communications to handle the
media/marketing rights for the Southern Conference, which includes selling,
administering and marketing the Corporate Partner Program.
Pepsi Cola (as official beverage company) and BI-LO (as official grocer)
join JustBalls.com and Microtel Inns & Suites as new companies that have been
secured into the Southern Conference Corporate Partner Program by Host
Communications in recent months. The Pepsi and BI-LO partnerships are three-
year agreements, with each receiving exclusive category rights, promotional
marketing opportunities and rights to the Southern Conference name and logo.
Additionally, the agreement includes presence at all 18 men's and women's
conference championships and various media exposure.
Additionally, Pepsi has assigned its Mountain Dew brand as title sponsor
of the Conference's basketball championships, retaining and renewing the
exclusive soft drink category rights and title privileges through 2003.
"We are very pleased about Host Communications' efforts to reposition the
Southern Conference through these partnerships," said Commissioner Alfred B.
White. "The addition of Pepsi Cola and BI-LO to the Southern Conference
Corporate Partner family speaks volumes about our commitment to positioning
the Conference as a brand of preference in a highly competitive, fast-paced
industry, and the involvement of these companies will be a great benefit to us
all."
In other news, Host Communications has been retained by the United States
Team Roping Championships (USTRC) to generate corporate partnerships for this
distinct affinity group of more than 100,000 ropers. The USTRC, recognized as
America's largest and fastest-growing performance horse sports organization,
is the producer of The National Finals of Team Roping -- the largest and
world's richest annual team roping event for professionals and amateurs.
"We've concentrated on developing solid corporate sales relationships for
clients for more than 25 years, and we're confident that the USTRC property
will generate exciting possibilities," said Host Communications' President and
COO Marc Kidd. "The United States Team Roping Championships relationship is
the type of partnership where we see our company growing. We want to take
ownership in helping companies, through their specialized affinity groups,
build unique marketing platforms supported by the strength of choice corporate
partners."
Host Communications, provides affinity, multimedia, promotional and event
management services to universities, high schools, athletics conferences,
associations and corporations.
Contact: W. James Host, CEO of Host Communications, Inc. at
(859) 226-4202.
SOURCE Bull Run Corporation and Host Communications, Inc.
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CONTACT:
W. James Host, CEO of Host Communications,
Inc., 859-226-4202
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