E.piphany Real-Time to Provide Uniquely Targeted, Up-to-the Minute Information
To Subscribers of the Newly Announced CIGNA Benefits Portal Initiative
SAN MATEO, Calif., Jan. 16 /PRNewswire-FirstCall/ --
E.piphany, Inc. (Nasdaq: EPNY), a leader in next-generation customer
relationship management (CRM), today announced that CIGNA has selected
E.piphany(TM) software to support the delivery of customized and personalized
information to its 16 million CIGNA health care and retirement plan consumers.
On January 9, 2002, CIGNA and Yahoo! Enterprise Solutions announced an
agreement that will generate personalized benefits Web sites for CIGNA members
and participants starting in mid-2002. Unlike typical insurance portals, the
CIGNA portal will work to enhance the customer experience by integrating
health care and financial information, including personalized information for
CIGNA products and services. The portal will also provide the most direct path
for individual members and participants to connect with CIGNA to:
-- Instantly review medical claims and manage their plans;
-- Perform online transactions, such as ordering medications, or
reallocating funds among 401K accounts;
-- Access to a consolidated, interactive snapshot of their retirement
plans;
-- Receive personalized health and investment news.
E.piphany's Real-Time software will be integrated with the Web sites to
recognize consumers as they log-on to their personal Web pages. Once the
member or participant is identified, the sophisticated analytics technology in
E.piphany Real-Time will offer consumers the option of receiving personalized
content and/or an online education that is precisely tuned to a member's life
stage or reason for visiting the online benefits site.
"As one of the nation's leading providers of health care benefits and
retirement plans, CIGNA required a real-time personalization engine that could
dynamically adapt to each of its subscribers," said Roger Siboni, president
and CEO of E.piphany. "We're honored to be an integral component of the CIGNA
member portal and applaud the company for putting the consumer at the center
of the solution instead of the process."
About E.piphany
E.piphany is a leading provider of next-generation customer relationship
management software for the customer economy. By providing an integrated suite
of software solutions, the E.piphany E.5(TM) solution blends web-based
analytic and operational CRM to unify all inbound and outbound marketing,
sales and service customer interactions. E.piphany E.5 enables a single,
enterprise-wide view of each customer to help global businesses better
understand and proactively serve customers in real time. With worldwide
headquarters in San Mateo, California, E.piphany has regional operations and
offices throughout North America, Europe and Asia Pacific.
About CIGNA
CIGNA Corp., headquartered in Philadelphia, and its subsidiaries
constitute one of the largest publicly owned employee benefits organizations
in the United States. Its subsidiaries are major providers of employee
benefits offered through the workplace, including health care products and
services; group life, accident and disability insurance; retirement products
and services; and investment management. As of September 30, 2001, CIGNA Corp.
had consolidated assets of $88.7 billion and shareholders' equity of
$5.3 billion. Full-year 2000 revenues totaled $20 billion. Web site:
http://www.cigna.com.
NOTE: E.piphany and the E.piphany logo are trademarks of E.piphany, Inc.
All other trademarks are the property of their respective owners.
SOURCE E.piphany, Inc.
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Related links:
http://www.epiphany.com
CONTACT:
media, Kim Stocks of E.piphany, Inc.,
+1-650-356-5863, or kstocks@epiphany.com; or Stacey McCarthy of
Blanc & Otus, +1-415-856-5116, or smccarthy@blancandotus.com, for
E.piphany, Inc.; or investors, Todd Friedman of E.piphany,
+1-650-356-3934, or tfriedman@epiphany.com
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