NEW YORK, Jan. 16 /PRNewswire-FirstCall/ -- TD Waterhouse Group, Inc.,
today unveiled its latest print and broadcast advertising campaign, which in
keeping with its previous campaigns, features a celebrity investor. The
campaign, entitled "You're In Control," features actor Steven Hill, who played
the District Attorney on the award winning series Law & Order for 10 years.
In the ads, Hill explains the benefits of using various TD Waterhouse
services, such as the firm's website, retirement products and services,
research offerings and its extensive branch network, to successfully build and
manage an investment portfolio.
The campaign, which was developed by New York-based brand advertising
agency Cossette Post, targets self-reliant, confident investors and began
appearing nationally in print and on television January 7th.
"Our research has shown that, while investors may want to know someone is
there to help with their investment decisions, the majority of our customers
ultimately want to be in the driver's seat when it comes to their portfolio,"
said Chris Armstrong, Chief Marketing Officer of TD Bank Financial Group, of
which TD Waterhouse is a part. "Our campaign reflects TD Waterhouse's ability
to provide investors with all the tools and services they need to manage their
portfolio, so they truly feel in control."
National publications featuring the ads include Money, SmartMoney,
Kiplinger's, Mutual Funds, Business Week, Forbes, Fortune, Barron's,
Investor's Business Daily, The New York Times and The Wall Street Journal.
The ads will also appear during primetime programming, news and sports
coverage on NBC, ABC, CBS and FOX and on cable stations including CNBC, ESPN,
MSNBC and The Discovery Channel.
About Cossette Post
Cossette Post is a New York-based brand-advertising agency and a member of
the Cossette Communications Group. In addition to TD Waterhouse, its clients
include Phoenix Insurance, Panasonic Personal Computers and Dassault Falcon
Jet.
About TD Waterhouse
TD Waterhouse Group, Inc. provides investors and financial advisors with a
broad range of brokerage, mutual fund, banking and other consumer financial
products on an integrated basis. Worldwide, TD Waterhouse currently services
3.3 million active customer accounts in the United States, Canada, the United
Kingdom, Australia, and Hong Kong. The firm also has joint ventures in Japan,
Luxembourg and India to serve investors in those countries. TD Waterhouse can
be found on the Internet at http://www.tdwaterhouse.com and on America Online
at Keyword: TD Waterhouse. In the U.S., brokerage services provided by TD
Waterhouse Investor Services, Inc., Member NYSE/SIPC. TD Waterhouse is a
wholly owned subsidiary of TD Bank (NYSE: TD; TSE) and part of TD Bank
Financial Group. Headquartered in Toronto, Canada, with offices around the
world, TD Bank Financial Group offers a full range of financial products and
services to approximately 13 million customers worldwide.
SOURCE TD Waterhouse
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Related links:
http://www.tdwaterhouse.com
CONTACT:
Melissa Fox of TD Waterhouse Group, Inc.,
+1-212-908-3101, melissafox@tdwaterhouse.com
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