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Reliv International Reports 2003 Sales at Retail Exceed $100 Million

    CHESTERFIELD, Mo., Jan. 16 /PRNewswire-FirstCall/ -- Reliv International,
Inc. (Nasdaq: RELV), an international manufacturer and network marketer of
nutritional supplements and other food technology products, today announced
that its consolidated sales at retail for 2003 were in the range of
$108 million to $110 million.  Consolidated net sales for 2003 were in the
range of $75 million to $77 million.
    Robert L. Montgomery, Chief Executive Officer of the Company, said, "For
the first time in our history, sales at retail for our Company in a year have
exceeded $100 million and, in fact, approached the $110 million mark for 2003.
This milestone has been reached because we have maintained a double-digit rate
of growth over the past 18 months, both in the United States and in our
international markets.
    "This achievement results from the clear and focused vision of our
management team and our distributor leadership.  Together we are improving the
lives of thousands, by providing the highest quality of nutrition, made
simple, and financial opportunity for so many," he said.
    Sales at retail for 2003 represent an increase of approximately 20% over
sales at retail for 2002 and are the highest level of annual retail sales in
the Company's history.  Sales at retail represent the sales volume which would
be achieved if all sales were made at suggested retail prices.  Revenues
represent the actual payments received by the Company from sales principally
to its distributors.
    Reliv International, Inc., based in suburban St. Louis, manufactures and
distributes several lines of food products, including nutritional and fiber
supplements, diet management products, functional foods and sports drink
mixes.  Its proprietary product lines include an extensive line of soy-based
products.  Reliv International's common stock trades on The Nasdaq Stock
Market(R) under the symbol RELV.
    NOTE: Any statement released by Reliv International, Inc. that is forward
looking is made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995.  Editors and investors are cautioned
that forward-looking statements involve risk and uncertainties that may affect
the Company's business prospect and performance. This includes economic,
competitive, governmental, technological and other factors discussed in the
Company's filings with the SEC on forms 10-K and 10-Q.


SOURCE Reliv International, Inc.




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    CONTACT:
    David G. Kreher, Senior Vice President,
    +1-636-537-9715, or Fred A. Nielson, Investor Relations,
    +1-636-733-1314, both of Reliv International, Inc.