The Company's Chief Strategist Discusses New Opportunities in the Serious
Games Sector
SAN FRANCISCO, Jan. 16 /PRNewswire/ -- CMP's Game Group today announced
Ichiro Otobe, chief strategist of Square Enix Co., Ltd., will serve as the
opening keynote for its Serious Games Summit GDC (SGS GDC) taking place
March 5-6 at the Moscone Convention Center North in San Francisco. Otobe's
address, titled "Serious Games Squared," will detail the efforts,
strategies, and risks that went into Square Enix's entry in the serious
games sector. Otobe will also discuss the company's approach to reconcile
commercial entertainment economics with the realities, challenges, and
opportunities of the serious games industry. The session will also feature
demos of prototype games and titles currently under development.
"I am honored and excited to deliver the opening keynote at the Serious
Games Summit GDC," said Otobe. "The serious games market represents a new
outlet for our skills as a game developer, and it means that we will be
serving totally different customers. As such, there are many different
kinds of hurdles that must be cleared in order for it to offer meaningful
opportunities. I plan to speak about Square Enix's approach to these
challenges, and hopefully provide both business and design inspiration for
everyone interested in the uses of games beyond entertainment."
"We are thrilled to make this announcement. This keynote signifies the
growing impact serious games can have not only outside of games but within
the games industry -- even for major companies like Square Enix," said Ben
Sawyer, co-founder, Digitalmill, and SGS GDC content chair. "We have
constantly taken the approach that serious games gets its core strength
from the great work arising from our best industry resources. This year's
SGS GDC will speak to this and we look forward to the industry-wide
reflection and innovation which will undoubtedly spring from the Summit and
this address in particular."
SGS GDC offers advanced seminars on design, production, implementation
and assessment issues related to serious games, as well as case studies on
game-based solutions and simulations used within non-entertainment
industries. Attendees are invited to the annual SGS GDC Reception that will
be held March 5 from 6:00 - 8:00 p.m. that provides them the opportunity to
network with game developers and industry professionals. The SGS GDC
speaker line-up, full session descriptions, and registration are now
available online at http://sgs.gdconf.com. Press registration is also
currently open for the Summit and Game Developers Conference, at
http://www.gdconf.com.
More than 12,500 game industry professionals will convene during GDC,
the world's largest games industry-only event dedicated to the advancement
of resources, tools and technologies used to create interactive
entertainment. The GDC features more than 300 lectures, panels, tutorials
and round-table discussions on a comprehensive selection of game
development topics taught by leading industry experts.
About the CMP Game Group (http://www.cmpgame.com)
A core provider of essential information to the professional game
industry, the CMP Game Group offers market-defining content, and drives
community through the Game Developers Conference, Game Developer magazine,
the Webby Award-winning Gamasutra.com, the Serious Games Summit D.C., GDC
Mobile, GDC Europe, the Independent Games Festival, the Game Developers
Choice Awards, GDC London, the London Games Summit, GDCTV, GDCRadio, and
the GDC Focus On event series. For more information, please visit
http://www.cmpgame.com.
About CMP Technology (http://www.cmp.com)
CMP Technology is a marketing solutions company serving the technology
industry. Through its market-leading portfolio of trusted information
brands, CMP has earned the confidence of more technology professionals than
any other media company. As a result, CMP is the premier provider of
access, insight and actionable programs designed to connect sellers and
buyers in ways that yield superior return on investment. CMP Technology is
a subsidiary of United Business Media (http://www.unitedbusinessmedia.com), a
global provider of news distribution and specialist information services
with a market capitalization of more than $3 billion.
SQUARE ENIX is a registered trademark of Square Enix Co., Ltd. in the
United States and/or other countries.
SOURCE CMP Game Group
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Related links:
http://sgs.gdconf.com
http://www.gdconf.com http://www.cmp.com
http://www.cmpgame.com
CONTACT:
Sibel Sunar, sibel@fortyseven.com, or Craig
Sinel, craig@fortyseven.com, both of fortyseven communications,
+1-323-658-1200, for CMP Game Group; or Tara Gibb of CMP
Technology, +1-415-947-6219, tgibb@cmp.com
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