Leading GPS Navigation Systems Provider Leverages DigitalGlobe's Satellite
Imagery on New Portable Navigation Device
LONGMONT, Colo., Jan. 16 /PRNewswire/ -- DigitalGlobe(R), provider of
the world's highest-resolution commercial satellite imagery and geospatial
information products, today announced that it is partnering with Lowrance,
a world-leading brand in marine electronics since 1957, and GPS
navigational systems since 1992. Under terms of the partnership
DigitalGlobe will provide the satellite imagery for the Lowrance iWAY(TM)
600C portable navigation device (PND). The iWAY 600c with DigitalGlobe
imagery is the first portable navigation device to give drivers
unparalleled access to the world's highest resolution commercial imaging
system. DigitalGlobe demonstrated its capabilities on the iWAY 600c at the
International CES Conference.
"As portable navigation devices grow in popularity there is a need for
more accurate, comprehensive and up-to-date digital imagery to maximize the
utility of these advanced capabilities," said Marc Tremblay, vice president
and general manager of DigitalGlobe's commercial business unit.
"DigitalGlobe is excited to partner with Lowrance, a leader in GPS
technologies that has delivered innovation to a loyal customer base for
more than a half of a century. We look forward to continuously enhancing
the development of our digital archive, supplying Lowrance's customers with
the finest satellite imagery available."
The iWAY 600C offers detailed satellite imagery of select metropolitan
cities and marine mapping/navigation, in addition to precision NAVTEQ(R)
road mapping with voice and visual navigation, audio player with built-in
FM modulator, picture viewer, and 5" high-res display. DigitalGlobe's
"birds-eye view" satellite imagery will be the sole provider of digital
imagery for the product. Additionally, the iWAY 600C will feature a
touch-screen display, more than 5.5 million points of interest, lake and
U.S. coastal water maps with depth contours, MP3 audio player, full
spectrum FM modulator and 30 GB internal hard drive.
"Leveraging DigitalGlobe's images, the iWAY 600c is capable of
providing users with the most precise and up-to-date images available,
surpassing traditional maps in its usability and accuracy," said
Jens-Thomas Pietralla, CEO of Lowrance. "We required a partner with a
reputation as the best provider of satellite imagery available.
DigitalGlobe has both the technology and customer base to prove it, and we
are excited to work with them."
About DigitalGlobe
Longmont, Colo.-based DigitalGlobe (http://www.digitalglobe.com) is the clear
leader in the global commercial Earth imagery and geospatial information
market. The company's technical superiority and innovation, unparalleled
commitment to customer service, extensive business partner network and open
systems philosophy make DigitalGlobe the preferred supplier of imagery
products to government and commercial markets. DigitalGlobe is the only
geospatial content provider to take an end-to-end approach to geospatial
imagery, from acquiring proprietary high-resolution images through a
leading-edge satellite and aerial network, to integrating and distributing
that data through GlobeXplorer, a proprietary web-based search and
retrieval system that makes it easy to find, purchase and download global
imagery. DigitalGlobe's QuickBird satellite is the world's highest
resolution commercial imaging system. The company's next-generation
WorldView 1 satellite is scheduled to launch in mid-2007, and its WorldView
2 satellite is anticipated to launch in late 2008. The company's updated
and growing ImageLibrary contains over two hundred million square
kilometers of QuickBird imagery and an extensive global library of aerial
imagery suited to countless mapping and planning needs.
DigitalGlobe is a registered trademark of DigitalGlobe.
SOURCE DigitalGlobe
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Related links:
http://www.digitalglobe.com
CONTACT:
Public Relations, Nicole Loux,
+1-415-694-6705, nloux@racepointgroup.com, or Derek Brookmeyer,
+1-415-694-6702, dbrookmeyer@racepointgroup.com, both of
Racepoint Group, for DigitalGlobe
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