Entertaining Honda Element Ads and a Fuel Economy Leadership Message to Air
on CBS
TORRANCE, Calif., Jan. 16 /PRNewswire/ -- American Honda Motor Co.,
Inc. will place three television advertisements during the broadcast of
this year's Super Bowl on CBS, the company announced today. Two
fifteen-second Element advertisements, along with a thirty-second spot
highlighting Honda's position as the most fuel efficient car company in
America are planned for the February 4th airing.
"The Super Bowl remains one of the best opportunities to reach a wide
television audience in one shot," said John Mendel, senior vice president
of American Honda. "Many Super Bowl viewers look forward to the commercials
almost as much as the game, and Honda has taken this great opportunity to
highlight a couple of its key brand values through fun and creative ads."
The three separate advertisements will run during the fourth quarter of
the game. Two fifteen-second spots featuring the Honda Element as part of
the popular "Crab" campaign will highlight Honda's fun image, and a
thirty-second spot called "Slalom" will reinforce Honda's fuel-efficiency
leadership.
Consumer information about the Honda products is available at
http://www.honda.com.
SOURCE American Honda Motor Co., Inc.
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Related links:
http://www.honda.com
CONTACT:
Sage Marie, +1-310-783-3163, or Chris Martin,
+1-310-783-3164, both of American Honda Motor Co., Inc.
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