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Torchmark Acquires Assets of Direct Marketing and Advertising Distributors, Inc.

    MCKINNEY, Texas, Jan. 16 /PRNewswire-FirstCall/ -- Torchmark
Corporation (NYSE: TMK) announced today that a subsidiary of Globe Life And
Accident Insurance Company has acquired the assets of Direct Marketing
Advertising Distributors, Inc. (DMAD), Hicksville, New York, for $47
million. For more than ten years, DMAD has provided advertising and
targeted marketing for the portion of Globe's direct response insurance
business that is distributed through mailed coupon packets and publication
inserts. At the time of the acquisition, Globe was DMAD's only insurance
client.
    Mark S. McAndrew, Chairman and CEO of Torchmark, will host a conference
call at 10:00 a.m. (Eastern) on Wednesday, January 17, 2007, for investors,
analysts and other interested parties who may have questions about this
transaction. To participate, call 719-457-2680 shortly before 10:00,
password "Torchmark." The call will also be webcast live and in replay at
http://www.torchmarkcorp.com on the Investor Relations page, at the
Conference Calls on the Web icon, or at http://www.prnewswire.com/news at
the Multimedia Menu at Conference Calls on the Web.
    Torchmark Corporation is a holding company specializing in life and
supplemental health insurance for "middle income" Americans marketed
through multiple distribution channels including direct response, and
exclusive and independent agencies. Torchmark has several nationally
recognized insurance subsidiaries. Globe Life And Accident is a
direct-response provider of life insurance known for its administrative
efficiencies. American Income Life provides individual life insurance to
labor union members. Liberty National Life, one of the oldest traditional
life insurers in the Southeast, is the largest life insurer in its home
state of Alabama. United American is a consumer-oriented provider of
supplemental health insurance.


SOURCE Torchmark Corporation




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    CONTACT:
    Joyce Lane, Vice President, Investor
    Relations of Torchmark Corporation, +1-972-569-3627, or fax,
    +1-972-569-3282, or jlane@torchmarkcorp.com