Dyonics(R) Vision 111 Portable Endoscopy System Reduces
Up-front Acquisition Costs
ANDOVER, Mass., Jan. 17 /PRNewswire-FirstCall/ -- Smith & Nephew, Inc.,
Endoscopy Division, a subsidiary of Smith & Nephew plc (NYSE: SNN)
(London Stock Exchange: SN), today announced the introduction of the
Dyonics(R)Vision 111 Portable Endoscopy System, the world's first mobile,
integrated endoscopic visualization system consisting of a high-quality
camera, state-of-the-art, high-efficiency light source and liquid-crystal
display (LCD) flat-panel monitor.
The new system combines proprietary, cutting-edge imaging and display
technology with portability to provide the medical community with an all-in-
one endoscopic visualization solution.
"We're committed to developing best-in-class visualization systems for
surgeons, whether they practice in a hospital, surgery center or office-based
setting," said Ron Sparks, president, Smith & Nephew Inc., Endoscopy Division.
"The proprietary technology platform used in the Dyonics Vision 111 Portable
Endoscopy System was designed to harness the technical advances and leverage
the cost-performance advantages of consumer electronics for use in the world
of endoscopy."
For example, LCD monitors have been replacing traditional CRT (Cathode Ray
Tube) monitors for some time in mainstream consumer electronics. This space-
saving and energy-saving technology feature can now provide immediate benefits
to any medical institution.
According to a Frost & Sullivan, 2001 Market Visualization Report, the
compound annual growth rate (CAGR) for revenues generated by the U.S.
endoscopic visualization equipment market from 2000 through 2007 is forecasted
to be 5.6 percent. The report also indicates that the significant revenue
growth during the middle portion of the forecast period is expected to be
attributable to the adoption of new technologies such as digital image
documentation and increased usage of flat-panel displays in the endoscopic OR.
"The Dyonics Vision 111 Portable Endoscopy System is an exceptional
visualization solution for hospitals and other medical institutions,
especially outpatient surgical centers and office-based practices which are
typically hampered by the size and cost of traditional visualization
equipment," commented Dr. James C. Esch, San Diego Shoulder Arthroscopy, Inc.
The Dyonics Vision 111 Portable Camera System is available in both NTSC
and PAL formats.
About Smith & Nephew Inc., Endoscopy Division
Smith & Nephew Endoscopy (http://www.endoscopy1.com) is a world leader in the
development and commercialization of endoscopic techniques. Within endoscopy,
Smith & Nephew is the recognized world leader in arthroscopy (endoscopic
procedures performed on articulating joints).
It is one of the core business units of Smith & Nephew plc, (NYSE: SNN)
(London Stock Exchange: SN), a leading worldwide medical devices company with
a highly successful track record in developing, manufacturing and marketing a
wide variety of innovative and technologically advanced tissue repair
products. These products are primarily in the areas of bone, joints, skin and
other soft tissue. Smith & Nephew has extensive marketing and distribution
capabilities, with established sales in more than 90 countries.
This press release contains forward-looking statements. The company
wishes to caution the reader that actual results may differ from those
discussed in the forward-looking statements and may be adversely affected by,
among other things, risks associated with new product development and
commercialization, clinical trials, intellectual property, regulatory
approvals, competitive offerings, the company's overall business strategy and
other factors.
Contact: Joe Metzger
Smith & Nephew Endoscopy
(978) 749-1330
SOURCE Smith & Nephew, Inc., Endoscopy Division
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Related links:
http://www.endoscopy1.com
http://www.smith-nephew.com
CONTACT:
Joe Metzger of Smith & Nephew Endoscopy,
+1-978-749-1330
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