NORWALK, Conn., Jan. 17 /PRNewswire/ -- Returning to the Sundance Film
Festival as the official beer sponsor for the third year, Stella Artois, the
fastest growing import in the country, expands its presence at the preeminent
independent film festival with a taste of Belgium. Stella Artois will sponsor
the Stella Artois Patio where Festival goers can enjoy a respite from movie-
going with a Belgian beer and pommes frites throughout the Festival, which
runs from January 19-29, 2006 in Park City, Utah.
The Stella Artois Patio, part of the Sundance House and centrally located
on Main Street, will also be a premiere venue for media interviews with
celebrities, directors and other film luminaries. From the Stella Artois Patio
every evening, the Sundance Channel will broadcast its "Sundance After Dark"
show, giving the world a look at the parties, premiers, and concerts that take
place once the sun sets. The Stella Artois Patio will be open to Sundance Pass
Holders who are age 21 and above, from 4 pm to 8 pm, daily.
During the ten day Festival, Stella Artois will be the beer of choice at
more than 175 parties, film premiers and sponsor fetes, enabling attendees to
experience the best of Belgium.
"As the premiere showcase for the best new work of American independent
and international filmmakers attracting audiences exceeding 40,000 annually,
the Sundance Film Festival is the perfect venue for people to discover Stella
Artois," says Victor Melendez, director of marketing of European Brands, InBev
USA. "We're delighted to be expanding our presence at Sundance, as we know
that the Stella Artois drinker is one who appreciates creative risk-taking,
diversity, and aesthetic innovation characteristic of the films debuted at the
Festival." Stella Artois' global film sponsorship platform includes the
Cannes Film Festival, as well as dozens of film festivals and screening events
held in the U.S. and throughout the world.
About Stella Artois:
Stella Artois(TM) traces its origin back to 1366 to a brewery called Den
Hoorn, located in Leuven, a town just outside of Brussels. In 1717, master
brewer Sebastian Artois purchased the brewery and renamed it to his namesake.
The Artois Brewery created a special brew to celebrate Christmas and named it
Stella (Latin for star) for its exceptional clarity. Today, Stella Artois is
the gold standard for European lagers with its distinctive flavor and spicy
hop character. It is the fastest growing European lager in the world and the
#1 selling Belgian beer in the U.S.
Formed by the combination of Labatt USA and Beck's North America, InBev
USA distributes some of the world's leading premium beers, including
Beck's(TM), Stella Artois(TM), and Bass(TM). As "America's Premium Beer
Company," InBev USA offers a portfolio of over 20 international brands,
including Labatt Blue(TM) and Labatt Blue Light(TM), as well as Rolling
Rock(TM) and Rock Green Light(TM) from Latrobe Brewing Company. InBev USA is
also the #1 supplier of imported draught beer to bars and restaurants
throughout the country.
About Sundance Film Festival:
The Sundance Film Festival is the premier showcase for U.S. and
international independent film. Held each January in and around Park City,
Utah, the Festival is a core program of Sundance Institute, a nonprofit
cultural organization founded by Robert Redford in 1981. Presenting 120
dramatic and documentary feature-length films in seven distinct categories,
and 80 short films each year, the Sundance Film Festival has introduced
American audiences to some of the most innovative films of the past two
decades, including American Splendor, Clerks, Hustle and Flow, Maria Full of
Grace, Napoleon Dynamite, sex, lies and videotape, Smoke Signals, and Super
Size Me. Beyond the streets of Park City, the official Website of the Sundance
Film Festival, http://www.sundance.org shares the Festival experience with a global
audience through the streaming of short films, filmmaker interviews, and
current news and box office information.
SOURCE Stella Artois
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