INDIANAPOLIS, Jan. 17 /PRNewswire/ -- Digonex Technologies, Inc. has
entered into an agreement with Naxos, the world's leading classical music
label to dynamically price select products beginning in early February.
Naxos will utilize Digonex's patented DigitalOnlineExchange(TM) (DOE),
a dynamic commerce engine that systematically changes prices based upon
econometric and behavioral principles. DOE continuously identifies the
'sweet spot' where prices follow perceived market value and generate the
maximum economic return. Simply put, prices are adjusted up or down based
on consumer demand. Products will include digital track and album downloads
of 100 titles for Naxos on a major online retail site.
"This is an exciting event for Digonex and for consumers. Some of the
world's greatest music will be available in a user friendly download
platform at consumer driven prices," said Jan Eglen, Ph.D., CEO of Digonex
Technologies. "Naxos is to be commended for pioneering the effort to bring
a portion of an outstanding library forward in mp3 format which is
dynamically priced."
"Naxos is excited to work with Digonex to offer customers a price
incentive to buy music they might have overlooked. We are appreciative that
Digonex has provided us with a new way to 'listen' to our customers through
their willingness to buy music at variable prices. The pilot program with
Naxos and Digonex will help us continue our commitment to further
developing our customer-driven business model," said Justyn Baker,
Executive Director of Licensing for Naxos.
Naxos offers critically-acclaimed digital state-of-the-art recordings,
with over 650 top 3-star recommendations and over 20 Rosette titles in the
Penguin Guide. With a choice of over 2500 titles, and up to 25 new titles
every month, Naxos represents the best value in classical music.
The Digonex pricing platform was developed to be flexible enough to
perform in almost any market. DOE easily and securely integrates into any
client system. Adapting to a growing market opportunity, the company has
evolved the pricing platform into a flexible, portable technology designed
to meet the growing market demand for dynamic pricing infrastructures.
About Digonex Technologies, Inc.
Digonex Technologies focuses primarily on development of automated and
optimized pricing platforms for ecommerce, allowing client companies to
increase customer retention, and maximize revenue. For more information,
visit Digonex Technologies' website at http://www.digonex.com
About Naxos
Naxos, the world's leading classical music label is known for recording
exciting new repertoire with exceptional talent. The label has one of the
largest and fastest growing catalogues of unduplicated repertoire available
anywhere with state-of-the-art sound and consumer-friendly prices. The
catalogue includes classical music CDs and DVDs as well other genres such
as jazz, new age, educational and audio books. Read more about Naxos at
http://www.naxos.com
All products and company names herein may be trademarks of their
respective owners.
SOURCE Digonex Technologies, Inc.
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Related links:
http://www.digonex.com
http://www.naxos.com
CONTACT:
Chris Pohl of Digonex, +1-317-638-4150 Ext.
209, chrisp@digonex.com
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