SALT LAKE CITY, Jan. 18 /PRNewswire/ -- Today Smith's Food & Drug Stores
Inc., announced that it will be the Official Dairy Milk Supplier of the 2002
Olympic and Paralympic Winter Games. Both Smith's and Mountain Dairy white
milk brands will be enjoyed at the upcoming Games. In addition, Smith's and
Mountain Dairy milk will be supplied for both the 2002 and 2004 U.S. Olympic
and Paralympic Teams.
The agreement with the Olympic Properties of the United States (OPUS) also
designates Smith's Utah stores, through ticketing agent SmithTIX, as the
official local ticket outlets for 2002 Olympic and Paralympic events in
conjunction with Tickets.com, the official ticketing services supplier for the
Games. Smith's anticipates ticket sales will begin in fall of 2001.
"We are proud to have a company like Smith's on board as an Official Games
Supplier. Their outstanding reputation in the community as well as the
quality of their product is a perfect fit for the 2002 Olympic Winter Games,"
said Mitt Romney, SLOC president and CEO.
"As a company with deep Utah roots, it's appropriate for Smith's to
celebrate our state's role in the 2002 Games by providing a nutritious food,
like milk, for the Olympic Games," said Russ Dispense, Smith's president. "We
will use Smith's involvement as an opportunity to bring the Games to Utah
families through exciting Fresh Values promotions related to dairy milk."
In addition to the in-kind value of milk and ticket sales, Smith's has
agreed to provide much-needed warehouse space for storage over an
eighteen-month period.
Smith's and Mountain Dairy brands are bottled at Smith's dairy facilities
in Layton, Utah and Tolleson, Arizona. The production facilities distribute
to the company's 116 stores throughout Utah, Nevada, New Mexico, Montana,
Arizona, Wyoming, Idaho and Texas.
Smith's is headquartered in Salt Lake City, Utah and is a division of the
Kroger Company (NYSE: KR), the nation's largest grocery chain with corporate
headquarters in Cincinnati, Ohio.
SOURCE Smith's Food & Drug Stores Inc.
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CONTACT:
Marsha Gilford, Assistant Vice President of
Smith's Food & Drug Stores Inc. Public Affairs, 801-973-1700,
fax, 801-973-1702, mgilford@sfdc.com; Linda Luchetti of Olympic
Properties of the United States, 801-212-2909; or Jeff Howard of
the United States Olympic Committee, 719-578-4536
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