Active Traders Have Come to the Right Place With Highly Customizable
Interface, Ability to Trade From Any Screen and Ease of Use
NEW YORK, Jan. 18 /PRNewswire/ -- TD Waterhouse USA today announced the
launch of TD Waterhouse TradeCentral, a new active trader platform that
enables traders to create custom workstations within minutes of opening an
account. Available at http://www.tradecentral.com, TradeCentral offers a flat
$9.95 commission for investors who execute 30 or more trades in a 90-day
rolling period.
"As the active trader market continues to grow, we're pleased to offer
this new platform to such an important segment of our customer base," said
Janet Hawkins, executive vice president and chief marketing officer for TD
Waterhouse USA. "TradeCentral demonstrates, once again, our commitment to the
rapidly evolving active trader marketplace."
TradeCentral is the cornerstone of the firm's efforts to continue to cater
directly to the active trader. With a new platform, low pricing and
exceptional customer service, TD Waterhouse is committed to providing active
traders with the tools, customization and ease of use they demand.
"Our research found that the active trader's greatest need was for a
highly personalized trading platform that they can create as their own
customized trading place," Hawkins continued. "With TradeCentral, active
traders can quickly and easily streamline views to fit their individual
trading strategies, and trade from virtually every streaming tool."
TradeCentral gives active traders full command over how data is presented
and how trades are executed. With TradeCentral, active retail traders can
design and save multiple personalized views of the tools they need to identify
market opportunities. Tools such as streaming, real-time quotes and
information, point-and-click order entry, intraday account profit/loss data,
Nasdaq Level II, Dow Jones news, and direct access to market makers and ECNs
can be arranged in any fashion the user desires and modified to quickly
address changes in the user's portfolio or the market.
The launch of TradeCentral is supported with an advertising campaign
debuting today that emphasizes the platform's customizable and easy to use
interface and the ability to meet the advanced demands of the active trader.
The ads will appear nationally in business and personal finance media at
television, print and online outlets such as CNBC, Investor's Business Daily
and CBSMarketwatch.com, and other business and personal finance media outlets.
The TradeCentral advertising campaign is completely separate from TD
Waterhouse's national ad campaign featuring Sam Waterston, which was announced
in October 2004 and highlights the company's friendly, professional service
and extensive third-party research for investors. TD Waterhouse created both
advertising campaigns in partnership with Cossette Post Communications in New
York.
Legal Disclaimer: Access to services may be affected by market conditions,
system performance, or other reasons.
About TD Waterhouse
TD Waterhouse Group, Inc. provides investors and financial advisors with a
broad range of brokerage, mutual fund, banking and other consumer financial
products. Worldwide, TD Waterhouse currently services 3.1 million active
customer accounts. TD Waterhouse is a wholly owned subsidiary of The Toronto-
Dominion Bank (NYSE/TSE: TD) and part of TD Bank Financial Group.
Headquartered in Toronto, Canada, with offices around the world, TD Bank
Financial Group offers a full range of financial products and services to
approximately 13 million customers worldwide. In the U.S., brokerage services
provided through TD Waterhouse Investor Services, Inc., Member NYSE/SIPC.
SOURCE TD Waterhouse USA
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Related links:
http://www.tdwaterhouse.com
http://www.tradecentral.com
Company News On-Call:
http://www.prnewswire.com/comp/959635.html
CONTACT:
Kevin Dinino, TD Waterhouse USA,
+1-212-908-7409
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