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Harley-Davidson Reports Revenue and Earnings Growth for 2006

             Annual Worldwide Retail Sales Increase 8.5 Percent

    MILWAUKEE, Jan. 18 /PRNewswire-FirstCall/ -- Harley-Davidson, Inc.
(NYSE: HOG) today announced its results for the fourth quarter and year
ended December 31, 2006. Revenue for the quarter was $1.50 billion compared
to $1.34 billion in the year-ago quarter, an 11.9 percent increase. Net
income for the quarter was $252.4 million compared to $230.0 million, an
increase of 9.7 percent over the fourth quarter of 2005. Fourth quarter
diluted earnings per share (EPS) were $0.97, a 15.5 percent increase
compared to last year's $0.84.
    Revenue for the full year was $5.80 billion, compared with $5.34
billion in 2005, an 8.6 percent increase. Wholesale shipments of
Harley-Davidson(R) motorcycles were 349,196 units for the year, a 6.1
percent increase compared to 2005. Net income for the year was $1.04
billion, an 8.7 percent increase versus last year's $959.6 million. Diluted
EPS for the full year were $3.93, a 15.2 percent increase compared with
$3.41 in 2005.
    "After more than two decades of uninterrupted growth at
Harley-Davidson, our dedicated employees and passionate dealers have once
again delivered excellent results," said Jim Ziemer, Chief Executive
Officer. "I couldn't ask for a more committed workforce and dealer
network."
    "In 2006, the Company's revenue and earnings surpassed 2005 results
demonstrating continued growth. At the same time, our dealers achieved
impressive Harley-Davidson motorcycle sales volumes. The enthusiastic
worldwide response to the changes in our 2007 models contributed to an 8.5
percent increase in retail sales during the year," said Ziemer.
    "Furthermore, the Company continued to return significant value to
shareholders in 2006. We increased dividend payments by 22.5 percent over
the prior year and repurchased 19.3 million shares of our common stock
during 2006 at a cost of $1.06 billion."
    "As we look to the future, we believe Harley-Davidson will deliver EPS
growth in the range of 11 - 17 percent each year through 2009. On an annual
basis we expect solid revenue growth, margin improvement, and the benefits
of strong free cash flow to drive this earnings growth," said Ziemer.
    The Company also expects to ship between 82,000 and 84,000
Harley-Davidson motorcycles for the first quarter of 2007.
    Motorcycles and Related Products Segment - Fourth Quarter Results
    Revenue from Harley-Davidson motorcycles was $1.22 billion, an increase
of $135.6 million or 12.5 percent over the same period last year. Shipments
of Harley-Davidson motorcycles totaled 92,848 units, an increase of 5,260
units or 6.0 percent over last year's fourth quarter.
    Revenue from Parts and Accessories (P&A), which consists of Genuine
Motor Parts and Genuine Motor Accessories, totaled $179.2 million, an
increase of $9.3 million or 5.5 percent over the year-ago quarter. Revenue
from General Merchandise, which consists of MotorClothes(R) apparel and
collectibles, totaled $70.6 million, an increase of $10.1 million or 16.7
percent over the year-ago quarter.
    Gross margin for the fourth quarter of 2006 was 38.0 percent of revenue
compared to 38.3 percent for the fourth quarter last year. Fourth quarter
operating margin decreased to 22.8 percent from 23.4 percent in the fourth
quarter of 2005.
    Motorcycle Retail Sales Data
    During the fourth quarter, worldwide retail sales of Harley-Davidson
motorcycles increased 6.4 percent over the prior year quarter. In the U.S.,
retail sales of Harley-Davidson motorcycles increased 0.3 percent for the
quarter while the heavyweight motorcycle industry in the U.S. decreased 1.7
percent. Retail sales of Harley-Davidson motorcycles grew 29.4 percent in
international markets during the fourth quarter of 2006 compared to the
fourth quarter of 2005. Fourth quarter retail sales increased 31.2 percent
in Europe; Japan was up 19.6 percent; Canada was up 37.4 percent and all
other international markets combined were up 34.0 percent.
    Worldwide retail sales of Harley-Davidson motorcycles increased 8.5
percent in 2006 compared to 2005. In the U.S., retail sales of Harley-
Davidson motorcycles increased 5.9 percent while the U.S. heavyweight
motorcycle market was up 4.9 percent for the same period. In our
international markets, Harley-Davidson retail sales for the full year grew
18.6 percent. Retail sales in Europe increased 14.6 percent; Japan was up
16.3 percent; Canada was up 15.9 percent and all other international
markets combined were up 34.3 percent.
    Data is listed in the accompanying tables.
    Financial Services Segment
    Harley-Davidson Financial Services (HDFS) reported fourth quarter
operating income of $47.6 million, an increase of $8.1 million or 20.7
percent compared to the year-ago quarter. The increase is primarily due to
higher wholesale and retail net interest income.
    Income Tax Rate
    The Company's fourth quarter effective income tax rate was 35.1 percent
compared to 35.5 percent in the same quarter last year. This decrease
primarily reflects the retroactive reinstatement of the federal research
and development tax credit. The Company's full year effective tax rate in
2006 was 35.8 percent.
    Harley-Davidson, Inc. - Twelve Month Results
    For the fiscal year ended 2006, revenue totaled $5.80 billion, an 8.6
percent increase over 2005. EPS were $3.93, an increase of 15.2 percent
compared to 2005.
    Shipments of Harley-Davidson motorcycles were 349,196 units in 2006, a
6.1 percent increase compared to last year's 329,017 units. Harley-Davidson
motorcycle revenue was $4.55 billion, up 8.8 percent compared to last
year's $4.18 billion. P&A revenue totaled $862.3 million, a 5.7 percent
increase over last year's $815.7 million. General Merchandise revenue
totaled $277.5 million, a 12.0 percent increase compared to $247.9 million
during 2005.
    Motorcycle segment gross margin for the full year was 38.5 percent of
revenue compared to 38.2 percent for 2005. Full year 2006 operating margin
increased to 24.4 percent from 24.3 percent compared to the prior year.
    HDFS operating income was $210.7 million, a 10.0 percent increase over
last year's $191.6 million.
    Cash Flow
    Cash and marketable securities totaled $896.5 million as of December
31, 2006. Cash flow from operations was $761.8 million and capital
expenditures were $219.6 million during 2006. In 2007, capital expenditures
are expected to be between $300 million and $325 million.
    Stock Repurchase
    The Company repurchased 2.1 million shares of its common stock at a
cost of $151.0 million during the fourth quarter of 2006. For the full year
of 2006, the Company repurchased 19.3 million shares of its common stock at
a cost of $1.06 billion. On December 31, 2006, the Company had 258,052,356
shares of common stock outstanding.
    As of December 31, 2006, there are 22.8 million shares remaining on two
board-approved share repurchase authorizations. An additional
board-approved share repurchase authorization is in place to offset option
exercises.
    Company Background
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company
and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise. Buell Motorcycle Company produces sport
motorcycles. Harley- Davidson Financial Services provides wholesale and
retail financing and insurance programs to Harley-Davidson dealers and
their retail customers.
    Forward-Looking Statements
    The Company intends that certain matters discussed in this release are
"forward-looking statements" intended to qualify for the safe harbor from
liability established by the Private Securities Litigation Reform Act of
1995. These forward-looking statements can generally be identified as such
because the context of the statement will include words such as the Company
"believes," "anticipates," "expects," "plans," or "estimates" or words of
similar meaning. Similarly, statements that describe future plans,
objectives, outlooks, targets, guidance or goals are also forward-looking
statements. Such forward-looking statements are subject to certain risks
and uncertainties that could cause actual results to differ materially from
those anticipated as of the date of this release. Certain of such risks and
uncertainties are described below. Shareholders, potential investors, and
other readers are urged to consider these factors in evaluating the
forward- looking statements and cautioned not to place undue reliance on
such forward- looking statements. The forward-looking statements included
in this release are only made as of the date of this release, and the
Company disclaims any obligation to publicly update such forward-looking
statements to reflect subsequent events or circumstances.
    The Company's ability to meet the targets and expectations noted
depends upon, among other factors, the Company's ability to (i) continue to
realize production efficiencies at its production facilities and manage
operating costs including materials, labor and overhead, (ii) manage
production capacity and production changes, (iii) manage supply chain
issues, (iv) provide products, services and experiences that are successful
in the marketplace, (v) develop and implement sales and marketing plans
that retain existing retail customers and attract new retail customers in
an increasingly competitive marketplace, (vi) sell all of its motorcycles
and related products and services to its independent dealers and
distributors, (vii) continue to develop the capacity of its distributor and
dealer network, (viii) manage changes and prepare for requirements in
legislative and regulatory environments for its products, services and
operations, (ix) adjust to fluctuations in foreign currency exchange rates,
interest rates and commodity prices, (x) manage regional and worldwide
demographic trends and economic and political conditions, including
healthcare inflation, pension reform and tax changes (xi) manage the credit
quality and recovery rates of HDFS's loan portfolio, (xii) retain and
attract talented employees and (xiii) detect any defects in our motorcycles
to minimize delays in new model launches, recall campaigns, increased
warranty costs or litigation. In addition, the Company could experience
delays or disruptions in its operations as a result of work stoppages,
strikes, natural causes, terrorism or other factors. Other factors are
described in risk factors that the Company has disclosed in documents
previously filed with the Securities and Exchange Commission.
    The Company's ability to sell all of its motorcycles and related
products and services also depends on the ability of the Company's
independent dealer network to sell them to retail customers. The Company
depends on the capability of its independent dealers and distributors to
develop and implement effective retail sales plans to create demand for the
motorcycles and related products and services they purchase from the
Company.
    In addition, the Company's independent dealers and distributors may
experience difficulties in selling Harley-Davidson motorcycles and related
products and services as a result of weather, economic conditions or other
factors.


                            Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Income
                   (In thousands, except per share amounts)

                              (Unaudited) (Unaudited)  (Unaudited)
                                 Three months ended      Twelve months ended
                                December    December    December     December
                                31, 2006    31, 2005    31, 2006     31, 2005

    Net revenue                $1,502,633  $1,342,335  $5,800,686  $5,342,214
    Gross profit                  571,052     514,510   2,232,847   2,040,499
    Operating expenses            227,987     199,854     818,490     740,634
      Operating income from
       motorcycles & related
       products                   343,065     314,656   1,414,357   1,299,865

    Financial services income      93,079      76,060     384,891     331,618
    Financial services expense     45,433      36,595     174,167     139,998
    Operating income from
     financial services            47,646      39,465     210,724     191,620

    Corporate expenses              5,838       3,473      22,561      21,474
    Total operating income        384,873     350,648   1,602,520   1,470,011
    Investment income and
     other, net                     3,859       6,009      21,720      17,748
    Income before provision
     for income taxes             388,732     356,657   1,624,240   1,487,759
    Provision for income taxes    136,306     126,613     581,087     528,155
    Net income                   $252,426    $230,044  $1,043,153    $959,604

    Earnings per common share:
      Basic                         $0.98       $0.84       $3.94       $3.42
      Diluted                       $0.97       $0.84       $3.93       $3.41

    Weighted-average common
     shares:
      Basic                       258,138     274,182     264,453     280,303
      Diluted                     259,158     274,837     265,273     281,035

    Cash dividends per common
     share                          $0.21       $0.18       $0.81      $0.625



                              Harley-Davidson, Inc.
                      Condensed Consolidated Balance Sheets
                                 (In thousands)

                                                (Unaudited)
                                                December 31,      December 31,
                                                   2006              2005

    ASSETS
    Current Assets:
        Cash and cash equivalents                $238,397          $140,975
        Marketable securities                     658,133           905,197
        Accounts receivable, net                  143,049           122,087
        Finance receivables held for sale         547,106           299,373
        Finance receivables held for
         investment, net                        1,554,260         1,342,393
        Inventories                               287,798           221,418
        Other current assets                      121,890           113,794
    Total current assets                        3,550,633         3,145,237

    Finance receivables held for
     investment, net                              725,957           600,831
    Other long-term assets                      1,255,560         1,509,141
                                               $5,532,150        $5,255,209

    LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities:
        Accounts payable & accrued
         expenses                                $763,186          $668,139
        Current portion of finance debt           832,491           204,973
    Total current liabilities                   1,595,677           873,112

    Finance debt                                  870,000         1,000,000
    Postretirement healthcare benefits            201,126            60,975
    Other long-term liabilities                   108,610           237,517

    Total shareholders' equity *                2,756,737         3,083,605
                                               $5,532,150        $5,255,209

    * The Company's adoption of Statement of Financial Accounting Standards
      No. 158 (effective 12/31/06) resulted in a $253.9 million after-tax
      reduction to shareholders' equity.



                         Harley-Davidson, Inc.
            Condensed Consolidated Statements of Cash Flows
                             (In thousands)

                                          (Unaudited)
                                                  Twelve months ended
                                            December     December    December
                                            31, 2006     31, 2005    31, 2004

    Net cash provided by operating
     activities                             $761,780     $962,614    $835,831

    Cash flows from investing activities:
      Capital expenditures                  (219,602)    (198,389)   (213,550)
      Finance receivables held for
       investment, net                      (151,624)    (156,438)   (134,571)
      Collection of retained
       securitization interests              101,641      115,346     125,732
      Net change in marketable securities    253,512      431,075    (349,042)
      Other, net                             (19,186)       2,246      (6,561)
    Net cash (used) provided by investing
     activities                              (35,259)     193,840    (577,992)

    Cash flows from financing activities:
      Proceeds from issuance of medium
       term notes                                  -      199,974           -
      Net increase (decrease) in finance-
       credit facilities and commercial
       paper                                 493,125     (280,694)    305,047
      Dividends                             (212,914)    (173,785)   (119,232)
      Purchase of common stock for
       treasury                           (1,061,968)  (1,054,615)   (564,132)
      Excess tax benefits from share-
       based payments                         18,933        6,065           -
      Issuance of common stock under
       employee stock option plans           125,801       31,264      62,171
    Net cash used by financing activities   (637,023)  (1,271,791)   (316,146)

    Effect of exchange rate changes on
     cash and cash equivalents                 7,924      (18,847)      4,137

    Net increase (decrease) in cash and
     cash equivalents                         97,422     (134,184)    (54,170)

    Cash and cash equivalents:
      At beginning of period                 140,975      275,159     329,329
      At end of period                      $238,397     $140,975    $275,159



                           Net Revenue and Motorcycle
                                  Shipment Data

                              (Unaudited) (Unaudited) (Unaudited)
                                 Three months ended     Twelve months ended
                                December    December    December     December
                                31, 2006    31, 2005    31, 2006     31, 2005
    NET REVENUE (in thousands)
    Harley-Davidson(R)
     motorcycles               $1,223,861  $1,088,286  $4,553,561  $4,183,515
    Buell(R) motorcycles           27,401      21,828     102,227      93,069
    Parts & Accessories           179,151     169,859     862,251     815,678
    General Merchandise            70,617      60,486     277,490     247,861
    Other                           1,603       1,876       5,157       2,091
                               $1,502,633  $1,342,335  $5,800,686  $5,342,214


    HARLEY-DAVIDSON UNITS
    Motorcycle shipments:
      United States                74,492      74,383     273,212     266,507
      Export                       18,356      13,205      75,984      62,510
    Total                          92,848      87,588     349,196     329,017


    Motorcycle product mix:
      Touring                      32,530      29,090     123,444     110,193
      Custom                       44,591      38,233     161,195     148,609
      Sportster(R)                 15,727      20,265      64,557      70,215
    Total                          92,848      87,588     349,196     329,017

    BUELL UNITS
    Motorcycle shipments:
      Buell                         3,355       2,716      12,460      11,166



                 Retail Sales of Harley-Davidson Motorcycles
                      Year to Date (December 31, 2006)

                                                           2006       2005

    United States                                        268,366    253,414
    Europe*                                               33,786     29,482
    Japan                                                 13,284     11,420
    Canada                                                13,514     11,660
    All other markets                                     15,031     11,193

    Total Retail Sales of Harley-
     Davidson Motorcycles                                343,981    317,169

    Data Source (subject to update)
    Data source for all 2005 and 2006 retail sales figures shown above is
sales warranty and registration information provided by Harley-Davidson
dealers and compiled by the Company. The Company must rely on information
that its dealers supply concerning retail sales, and this information is
subject to revision.
    Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
Motorcycle Sales data.
    * Data for Europe include Austria, Belgium, Denmark, Finland, France,
      Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
      Switzerland, and the United Kingdom


                      Heavyweight (651 + cc) Market Data
                        Data Through Month Indicated

                                                            2006       2005

    United States (December)                               542,991    517,562
    Europe* (November)                                     365,889    340,485

    Data Source
    United States: Motorcycle Industry Council
    Europe: Giral S.A.

    * Data for Europe include Austria, Belgium, Denmark, Finland, France,
      Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
      Switzerland, and the United Kingdom


SOURCE Harley-Davidson, Inc.




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    CONTACT:
    Financial Contact: Mark Van Genderen,
    +1-414-343-8002, or Media Contact: Bob Klein, +1-414-343-4433,
    both of Harley-Davidson