Bluetooth trade organization cites innovative design, ease of use
NATICK, Mass., Jan. 18 /PRNewswire/ -- Newton Peripherals, the
developer of the revolutionary MoGo Mouse(TM) family of products, today
announced that its new MoGo Mouse X54(TM) mouse has won the coveted "Best
of CES" award from the Bluetooth Special Interest Group (SIG).
(Photo: http://www.newscom.com/cgi-bin/prnh/20070118/NYTH066-a
http://www.newscom.com/cgi-bin/prnh/20070118/NYTH066-b )
The mouse took first place in the Human Interface Design segment as one
of the most innovative and consumer-friendly new Bluetooth-enabled
products, beating out a Bluetooth-enabled wireless keyboard from Logitech.
Prior to the beginning of last week's Consumer Electronics Show, member
companies of the Bluetooth SIG were invited to submit Bluetooth-enabled
products. The Bluetooth SIG carefully tested each product and judged them
on a variety of criterion, including ease of use, look and feel,
implementation and originality. The products were also judged on their Best
of Breed status, a program administered by the Bluetooth SIG that explains
how classes of devices should implement specific profiles to provide
exceptional user experience. Finalists in each Bluetooth SIG Best of CES
category were displayed at Pepcom's Digital Experience! press event on the
eve of CES, as well as in the Bluetooth SIG pod at the Sands Exhibition
Center. Press and analysts who attended were able to cast the final vote
for the winner of each category.
The "Best of CES" award caps a stellar week for Newton Peripherals; the
company introduced both the MoGo Mouse X54 and the MoGo Dapter(TM), the
world's smallest Bluetooth adapter, to significant praise from reporters
and analysts covering the 40th annual CES, North America's largest
conference of its kind:
-- "Frequent travelers who hate the trackpad controls on their laptops may
find reprieve in the MoGo Mouse." - Ryan Nakishima, Associated Press
-- "The mouse resides in the card slot and charges until you need it. It
works over a Bluetooth connection to give you a wireless experience,
and despite the slim profile, it's really comfortable to use." - Cisco
Cheng, Gearlog.com
-- "Sometimes you just see something cool at CES. I want one of these.
It flattens down and fits in a laptop card slot, making storage a
breeze for most folks. Pop it out, flip up the 'kickstand' and it
connects to the laptop via Bluetooth. No batteries are required 'cause
it recharges itself in your laptop slot." - Mobile Innov8r
-- "MoGo also introduced the tiniest USB Bluetooth adapter. You plug it
into the USB port and leave it there without worrying about it getting
in the way. It's literally the size of a penny, so you probably won't
even notice it." - Gearlog.com
"We are honored to receive the award as one of the best products at
this year's CES," said Matthew Westover, Newton Peripherals' President and
Chief Executive Officer. "Mobile professionals need products that make
their lives easier and more productive; the MoGo Mouse family of products
is designed to do exactly that, and we're pleased that the judges have
recognized their value."
More information about the MoGo Mouse X54, the MoGo Dapter and the
original MoGo MouseBT is available at
http://www.newtonperipherals.com/Mogo_Products.htm.
About Newton Peripherals
Newton Peripherals LLC designs, develops and manufactures the MoGo
family of products, including the award-winning MoGo Mouse, a wireless,
Bluetooth- enabled, optical, rechargeable mouse specifically designed for
mobile computing users. All MoGo products are patent pending. For further
information and product photography please visit http://www.mogomouse.com or
http://www.newtonperipherals.com.
SOURCE Newton Peripherals
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Related links: http://www.mogomouse.com http://www.newtonperipherals.com
Photo Notes: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070118/NYTH066-a http://www.newscom.com/cgi-bin/prnh/20070118/NYTH066-b AP Archive: http://photoarchive.ap.org PRN Photo Desk, photodesk@prnewswire.com
CONTACT: Steve Friedberg of MMI Communications, +1-610-518-7474, steve@mmicommunications.net
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