Gateway to Serve as Technology Partner for Michael J. Fox
Foundation for Parkinson's Research
SAN DIEGO, Jan. 19 /PRNewswire/ -- Gateway Inc. (NYSE: GTW) will debut new
"People Rule" advertising featuring Michael J. Fox on network television
tonight. The acclaimed actor, whose long-standing popularity only grew with
his disclosure last year that he is fighting Parkinson's disease, will appear
in several Gateway TV commercials in 2001.
The humorous TV commercials will feature Fox overcoming many of the same
technology challenges Americans face every day, emphasizing Gateway's unique
ability to serve as consumers' trusted guide in showing them how to get more
out of technology. Specific Gateway products and services will be
spotlighted, as well as Gateway Country stores, home installation services,
learning programs and more.
"Michael J. Fox is a beloved cultural icon who's the perfect
representative for the Gateway brand," said Stuart Redsun, vice president of
advertising for Gateway's consumer division. "He's honest, direct and
approachable -- qualities our people work hard to instill in Gateway products
and services every day."
In addition to hiring Fox as its advertising spokesman, Gateway will serve
as technology partner for the Michael J. Fox Foundation for Parkinson's
Research, which is dedicated to speeding the discovery of a cure for
Parkinson's disease. Gateway will provide equipment, consultation and
employee volunteers to support the Fox Foundation's technology needs as it
works aggressively to identify the most promising research and raise funds to
assure that the best research is supported for the over one million people
living with the disorder. Gateway will provide PCs and other technology
equipment; consult with the Foundation on technology, data management and
online outreach projects; and match the donations of Gateway employees to the
Foundation. In addition, Gateway and the Fox Foundation will explore ways to
support the technology needs of Fox Foundation grant recipients as they pursue
Parkinson's research.
The new advertising will extend Gateway's successful "People Rule"
advertising theme and is being produced by Gateway's advertising agency,
McCann-Erickson/New York. The new TV commercials are being directed by film
veteran Ted Demme.
About Gateway
Gateway (NYSE: GTW), a Fortune 250 company founded in 1985, focuses on
building lifelong relationships with consumers and businesses through complete
technology personalization. Gateway ranked number one in U.S. consumer PC
revenue in 1999 (1) and was rated among the top ten best corporate reputations
in America according to a survey conducted in August of 1999 by Harris
Interactive and the Reputation Institute and published in The Wall Street
Journal. In 1999, Gateway was seventh in total return to shareholders among
Fortune 500 companies and tenth in total shareholder returns over the past
five years.(2) Gateway employees worldwide provide clients with services and
built-to-order computers that consistently win top awards from leading
industry publications. Gateway had total global revenue of $9.7 billion in
2000. For more information, visit our Web site at http://www.gateway.com
(1) According to GartnerGroup/Dataquest US PC Quarterly statistics.
(2) According to Fortune Magazine, April 17, 2000.
Special Note
The above statements include forward-looking statements based on current
management expectations. Factors that could cause future results to differ
from these expectations include the following: general economic conditions;
growth in the personal computer industry; competitive factors and pricing
pressures; component supply shortages; short product cycles; foreign currency
fluctuations; risks relating to new or acquired businesses and joint ventures;
risks of financing customer orders; infrastructure requirements; risks of
equity investments; changes in product, customer or geographic sales mix;
access to technology; and inventory risks due to shifts in market demand.
Additional factors are described in the Company's reports and other filings
filed with the Securities and Exchange Commission.
SOURCE Gateway Inc.
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Related links:
http://www.gateway.com
CONTACT:
media, Brad Williams of Gateway,
858-799-2511, brad.williams@gateway.com
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