EDMONTON, Alberta, Jan. 19 /PRNewswire-FirstCall/ -- Firelight Corporation
(TSX Venture: FRL; OTC Pink Sheets: FLGHF) announces that it has acquired
substantially all of the assets, intellectual property rights and goodwill of
Slotline Golf, Inc.'s golf club and putter business. Terms of the deal were
not announced, but the sale to Firelight includes the right to use the
"Slotline" name and to manufacture and market all pre-existing models/designs
of the sellers.
Slotline Golf, Inc. is a privately-held company headquartered in Long
Beach, California, and prior to stepping away from the golf putter business,
was a leader in the golf putter industry for over 20 years, selling in excess
of one million "Inertial" and other model putters. Firelight expects to
introduce the first new Slotline putter models at the PGA Show in Orlando,
Florida late-January 2005. Firelight intends to begin selling the new putters
to the public through specialty retailers worldwide in the second quarter of
this year. Jay D. Haber, Chairman and Chief Executive Officer of Firelight,
said, "This is an important step for Firelight as Slotline has been a mainstay
among golf enthusiasts for a quarter of a century. We [Firelight] hope to
bring back the unparalleled quality and innovative designs that made Slotline
a household name among millions of golfers." Mr. Haber further noted that
"the Slotline putters are a significant complement to the products which
Firelight is currently distributing, including our Butch Harmon line of golf
teaching videos. In addition, Firelight has also had preliminary contacts
with several high profile professional golfers to participate in the direct
response marketing campaign which Firelight intends to begin in the near
future to actively market and distribute the Slotline products to the public."
The Duran Group, LLC, a nationally-known golf and sports-related, product
marketing firm in Los Angeles, California, is already developing and will
supervise the implementation of Firelight's marketing campaign for the
Slotline putters. Tony Duran, President of The Duran Group, LLC, stated:
"Slotline is an exciting brand of putters that is known around the world. We
are well into the process of reintroducing new and certain 'classic' Slotline
putter models. Combined with Firelight's other golf products already being
offered to the public, Firelight must now be seriously considered as a player
in the golf industry."
In addition to acquiring all of Slotline operating assets, Firelight has
entered into a design agreement with Duke Duclos, the founder of Slotline
Golf, Inc., for the design of a minimum of five new Slotline putters for
immediate introduction into the marketplace. Mr. Duclos commented that
"Firelight's significant contacts within the golf industry and commitment to
producing a superior product line" were the principal reasons that he decided
to join forces with Firelight as opposed to any other competitor. Mr. Duclos
also said, "I am tremendously excited about the opportunity to focus strictly
on new putter designs and leave the production and marketing responsibilities
for the Slotline putter series to others. I truly believe that this step will
further improve the quality of the product carrying the 'Slotline' name to the
golfing world."
Firelight Corporation is a communication, marketing and media company with
offices in Edmonton, Alberta, Canada and Houston, Texas, specializing in
premier products that enhance the outdoor lifestyle. Through the use of high
profile personalities in the fields of golf, fishing and baseball, Firelight
produces programs, instructional videos and distributes products that ignite
customers to become better and more active participants in the outdoor
experience. Firelight has an exclusive arrangement with the world-renowned
golf instructor, Butch Harmon to produce instructional golf videos. Firelight
has completed shooting and is in the process of editing a sequel to "Butch
Harmon's Ultimate Golf" series, which was recently named the "Best Overall"
instructional golf video by Travel and Leisure Golf Magazine. Firelight
intends to introduce the sequel at the PGA Show and begin marketing the video
in the second quarter of 2005.
Forward-looking statements in this release are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
Investors are cautioned that all forward-looking statements involve risks
associated with Firelight's business, its competition, its financing and the
completion of certain transactions under consideration by Firelight, as
detailed in Firelight's filings with SEDAR.
The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of this release.
SOURCE Firelight Corporation
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Related links:
http://www.harmonvideos.com
CONTACT:
Brad Hope, Vice President of Firelight
Corporation, +1-888-465-3995
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