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EDN Magazine Recognizes TI as Innovation of the Year Awards Finalist in Four Categories

 TMS320C55x(TM) DSPs Nominated for 'Greatest Innovation of the Past 15 Years'

    HOUSTON, Jan. 20 /PRNewswire/ -- Continuing the recognition of innovative
products in DSP and high-performance analog, Texas Instruments Incorporated
(NYSE: TXN) (TI) today announced that EDN magazine nominated TI products and
design ideas as finalists in four categories for their 2004 "Innovation of the
Year" awards competition.  EDN plans to announce all winners on March 7 at the
Embedded Systems Conference in San Francisco.
    TI's TMS320C55x DSP generation is nominated for the "Greatest Innovation
of the Past 15 Years," a special category recognizing the 15th anniversary of
the publication's awards program.  Additionally, TI's TMS320C64x(TM) DSP
running at 1GHz and the TMS320C5000(TM) Low-Power Design Tool Suite are
finalists in the "Processor" and "Software" award categories.  Further, a TI-
authored article titled, "A Universal Approach to Hot-Swapping Power in
Telecom Systems," by Bob Neidorff is also named as a finalist in the "Best
Contributed Article" category.  Winners will be chosen by EDN's readers
through an online ballot on EDN's Access web site
http://www.EDN.com/innovationballot.asp .  Voting is now open!
    "We are honored that our DSP products are nominated in several EDN
Innovation awards categories," said Leon Adams, world wide manager, DSP
product marketing, TI.  "This demonstrates TI's commitment to delivering truly
innovative products that meet customers' real world signal processing
requirements."

    Greatest Innovation of the Past 15 Years
    In celebration of the 15th anniversary of EDN's Innovation awards program,
a special category, "Greatest Innovation of the Past 15 Years," was added to
recognize the most innovative product in the history of the program.
Introduced in 2000, TI's C55x(TM) DSP generation has revolutionized the
portable media and wireless communication markets with its optimal combination
of power-efficient performance, peripheral connectivity options, broad code
base and small packaging.

    TI Provides Industry's First 1GHz DSP at 90nm
    Competing in the "Processors" award category, TI's C64x(TM) generation
leads the pack in speed and performance as the industry's first 90nm process-
node DSP running at 1GHz.  Introduced in January 2004, TI is now shipping
volume production 1GHz DSPs for pioneering applications ranging from smart
cars to artificial vision products and emerging applications such as digital
video infrastructure and digital imaging.  TI's process and product
development teams collaborated to improve the manufacturing technology to
achieve market-leading production of 1GHz DSPs on the 90nm process.  The
combination of an advanced transistor with architectural and design
innovations deliver an overall power reduction creating a truly innovative
solution.

    TI's TMS320C5000 Low-Power Design Tool Suite
    Nominated for the "Software" award category, TI's C5000(TM) Low-Power
Design Tool Suite is the first comprehensive tool suite to offer visibility
and access into the power consumption of devices, eliminating the guesswork in
determining actual power consumption during application execution.  The tool
suite assists developers in planning, implementing and measuring device power
savings in their application.
    TI's TMS320C55x DSPs offer the industry's lowest standby power for 200 MHz
dual MAC-class DSPs combined with a variety of advanced power-down features
including standby and sleep modes, dynamic voltage and frequency scaling of
the processor clock, power control of individual internal functional units and
the ability to dynamically turn peripherals on and off.

    "A Universal Approach to Hot-Swapping Power in Telecom Systems"
    EDN selected Bob Neidorff's article "A Universal Approach to Hot-Swapping
Power in Telecom Systems" as a finalist in the Best Contributed Article
category.  Neidorff is an applications engineer in TI's system power
management business and is a leading expert in hot-swap power management
design.  This article provides "how-to" power management analog design details
to simplify design and help increase high-performance and power efficiency in
today's telecom power systems.

    Voting Now Open for EDN Awards
    EDN's exclusive awards program is dedicated to honoring truly outstanding
and innovative engineering products in the electronics industry.  A panel of
EDN technical editors selected TI products from hundreds of entries and the
winners will be chosen by EDN's readers through an online ballot on EDN's
Access web site at http://www.EDN.com/innovationballot.asp January 13 to
February 1.  Winners will be announced at an awards banquet on March 7 in San
Francisco and then publicly in a special section of the March 8 EDN issue.

    Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real-world signal processing requirements.
In addition to Semiconductors, the company's businesses include Sensors &
Controls, and Educational & Productivity Solutions.  TI is headquartered in
Dallas, Texas, and has manufacturing, design or sales operations in more than
25 countries.
    Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN.  More information is located on the World Wide Web at
http://www.ti.com .

    TRADEMARKS
    TMS320C55x, TMS320C64x and TMS320C55x are trademarks of Texas Instruments.


SOURCE Texas Instruments Incorporated




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Related links:
  • http://www.ti.com
  • http://www.esconline.com/sf
  • http://www.EDN.com/innovationballot.asp
    CONTACT:
    Christy Brunton of Texas Instruments
    Incorporated, +1-281-274-5805, or cbrunton@ti.com ; or Nicole
    Aguillard, +1-713-513-9572, or naguillard@golinharris.com , for
    Texas Instruments Incorporated. Please do not publish these
    numbers or email addresses.