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Hello Direct Names Vice President and CIO

              Michael Young To Help Expand E-Commerce Operations

    SAN JOSE, Calif., Jan. 21 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), today announced that Michael Young has joined the Company as
Vice President, Chief Information Officer.  Young has served as a consulting
CIO with the Company for nearly a year, developing a strategic information
systems plan and re-staffing that function.
    "Michael has already had a profound impact at Hello Direct by spearheading
the development of systems that support our profit focused growth strategy,"
said Alec Glover, president and chief executive officer. "Going forward, he
will be focusing increasingly on development of systems that support
accelerated growth in our Internet channel which is already approaching 10% of
our total quarterly net revenue and growing at a rapid rate.  Following our
recent acquisition of PhoneZone.com, state-of-the-art information systems will
be critical to achieving our e-commerce goal of becoming the leading Internet
marketplace for telecom products and services."
    In his prior positions, Young has designed and implemented new information
systems that have cut costs, improved customer service and increased
production.  He coordinated strategic business objectives and information
technology plans at Colgate-Palmolive and Kransco Group Companies.  Most
recently, while chief operating officer of Odwalla, he created a strategic
business plan which grew sales from $12 million to $60 million in three years.

    About Hello Direct, Inc.:
    Hello Direct, Inc. (Nasdaq: HELO) is the leading developer and direct
marketer of telephone productivity tools including headsets, teleconferencing,
wireless and related desktop products. Through its distinctive catalogs, Web
site (http://www.hellodirect.com) and outbound telemarketing programs, the Company
offers a broad selection of commercial-grade, brand name, proprietary and
private label products at competitive prices that provide solutions to its
customers' evolving communication needs.


SOURCE Hello Direct, Inc.




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  • http://www.hellodirect.com
    CONTACT:
    Raymond E. Nystrom, Vice President Operations
    and Chief Financial Officer of Hello Direct, 408-363-5075; or
    General Information, Don Markley, or Analyst Contact, Reid Cox,
    415-986-1591, both of The Financial Relations Board
    NOTE TO EDITORS: For more information on Hello Direct, Inc. via
    fax at no cost, dial 800-PRO-INFO (908-544-2850 outside the
    U.S.), ticker symbol: HELO