Company to Expand its European Campaign in One of World's Largest Direct
Selling Markets
CHESTERFIELD, Mo., Jan. 21 /PRNewswire-FirstCall/ -- Reliv International,
Inc. (Nasdaq: RELV), an international manufacturer and network marketer of
nutritional supplements and other products, today announced that the company's
Board of Directors has authorized expansion of Reliv's network marketing
operations to Germany and surrounding countries in Europe.
Stephen Merrick, Senior Vice President of International Development for
Reliv stated, "This is an exciting time for our company as we begin to
effectively expand our presence in the European market. Work is now under way
for our entry to Germany and we anticipate initiating operations there in the
latter half of 2005. Europe represents a significant and untapped market for
Reliv and we look forward to the potential positive growth impact our entry
into Germany will have. Based on the potential success of our German
operations we anticipate that we will have the ability to announce the
expansion of our European network marketing operations into surrounding
countries sometime in 2006."
"According to the Direct Selling Association and other sources, Germany is
one of the top five markets in the world representing a direct selling market
in excess of $4 billion," reported Scott Montgomery, Senior Vice President of
Worldwide Operations for Reliv. "The interest, support, and effort of our
distributors are keys to our success in any market entry and our distributors
have expressed more interest in Germany than in any other new market we have
entered. With this enthusiasm, and the momentum of our continued success here
in the United States, we are anticipating wide distributor participation in
this effort."
Reliv International, Inc., based in suburban St. Louis, develops,
manufactures and distributes several lines of high-quality food products,
including nutritional and fiber supplements, diet management product,
functional foods and sports drink mixes. Its proprietary product line
includes soy-based food products and personal care products. Reliv's common
stock trades on the Nasdaq Stock Market(R) under the symbol RELV.
Reliv now sells its products through a network of independent distributors
in 10 countries, including the United States, Australia, Canada, Ireland,
Malaysia, Mexico, the Philippines, Singapore, New Zealand, and the United
Kingdom. For more information about Reliv, please visit our website at
http://www.reliv.com .
NOTE: This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act and Section 21E of the Securities
Exchange Act. Actual results could differ materially from those projected in
the forward-looking statements, which involve a number of risks and
uncertainties, including reliance on the Company's network of independent
distributors, government regulation of products, manufacturing and marketing,
and the risk associated with international expansion. Forward-looking
statements in this release include the Company's statements that (1) The entry
to Germany may have potential positive growth impact, (2) the Company expects
to begin conducting operations in Germany in the latter half of 2005 and in
surrounding countries starting in 2006 and (3) " ... .[W]e are anticipating
wide distributor participation in this effort." These statements and the
other contents of this release should be considered in conjunction with the
warnings and cautionary statements contained in Reliv's most recent filings
with the Securities and Exchange Commission on Forms 10-Q and 10-K.
SOURCE Reliv International, Inc.
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Company News On-Call:
http://www.prnewswire.com/comp/103123.html
Related links:
http://www.reliv.com
CONTACT:
David G. Kreher, Chief Financial Officer,
+1-636-537-9715, Fred Nielson, Investor Relations,
+1-636-537-9715, both of Reliv' International, Inc.; or Al
Palombo of Cameron Associates, +1-212-554-5488
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