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Woodbridge Develops Unique ComfortSense(TM) Technology Providing Customized Luxurious Feel for Automotive Seats

    DETROIT, Jan. 21 /PRNewswire/ -- The Woodbridge Group(R) is excited to
offer ComfortSense, Textured Surface Technology, a patent pending new
approach, to deliver customized luxurious "Showroom Comfort." The
ComfortSense one step, polyurethane seat cushion manufacturing process
offers several performance advantages.

    According to Martin Mazza, Senior Vice President of Marketing and
Global Sales, "ComfortSense technology is a revolutionary way to deliver
the key comfort performance deliverables, at a lower cost than traditional
methods. We are now integrating ComfortSense textures on the polyurethane
foam's surface, to fine-tune and maximize seat comfort performance like
never before. With 5 validated textures, we continue to work with customers
to meet their specific objectives. Several customers are now working with
us to integrate this comfort innovation and in fact, a European OEM will be
utilizing this unique approach, to deliver a plush feel for the seats of an
upcoming model to be announced later this year."

    Edgardo Sanmiguel, ComfortSense Project Leader, says, "Woodbridge is
engaging its customers more creatively with this technology. We are helping
our customers develop, validate and manufacture seats to their design
philosophy more precisely. ComfortSense prototypes accurately demonstrate
production part performance, allowing faster and more cost effective seat
system development. Combining several patented manufacturing processes with
this pioneering technology, Woodbridge is in a unique position to offer its
customers this one-step manufacturing, luxurious touch option, and new
levels of seat comfort performance."

    ComfortSense technology offers an array of advantages including;
Superior Luxurious Initial Feel, Improved Body Weight Distribution Control,
Targeted Multiple Firmness Zones, Engineered Repeatability, Improved
Dimensional Stability and Superior Craftsmanship. Development is currently
underway to expand applications to include integrated venting channels for
ComfortSense Heating and Cooling. Working in partnership with its
customers, Woodbridge delivers ComfortSense Textured Surface Technology,
providing cost effective tactile response control, for any desired comfort
target.

    The Woodbridge Group is a Canadian company with 63 facilities operating
in 21 countries, and is a global leader in the development and production
of polyurethane products. Automotive applications include components for
seating, structural support, occupant protection, headliner systems and
acoustical management, as well as a full range of value added services
including engineering and design, supply chain management, assembly,
sequencing and JIT delivery solutions. For more information, visit
http://www.woodbridgegroup.com

    (R) are registered trademarks and TM are trademarks of Woodbridge Foam
Corporation and are also denoted in bold type.


Contact: Tom Justrich, Director, Global Marketing Phone: 905-896-3626 Email: thomas_justrich@woodbridgegroup.com
SOURCE The Woodbridge Group




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Related links:
  • http://www.woodbridgegroup.com
    CONTACT:
    Tom Justrich, Director, Global Marketing,
    +1-905-896-3626, thomas_justrich@woodbridgegroup.com