New Agency Brings Its Award-Winning, Groundbreaking Creativity And Innovation
To The BURGER KING(R) Brand
MIAMI, Jan. 22 /PRNewswire/ -- Burger King Corporation today announced
that it has chosen Crispin Porter + Bogusky to be its lead creative
advertising agency, effective immediately. Burger King Corporation will
continue its important relationship with the following agency partners:
UniWorld Group, Bromley Communications, Campbell Mithun, Equity, Landor,
MindShare, Premium Surge, VML and Wunderman.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
"We must have groundbreaking, next-level, results-oriented and innovative
advertising that strongly connects with our core consumers," said Brad Blum,
Chief Executive Officer, Burger King Corporation. "We must have the kind of
results that Crispin Porter + Bogusky have proven they can deliver. They have
already sold out the BMW MINI, convinced teenagers that it's not smart to
smoke and made IKEA the place to buy furniture. We will expect them to
deliver the same type of results for BURGER KING(R) restaurants."
"Crispin Porter + Bogusky bring a warrior mentality and 'ground-up'
branding approach that provides a great fit with our business philosophy,"
said Russ Klein, Chief Marketing Officer, Burger King Corporation. "Their
thought leadership and keen sense of connectivity to an increasing complex
pop-culture is without rival."
"We are very excited to join the Burger King Corporation marketing team,"
said Jeff Hicks, President and Chief Executive Officer, Crispin Porter +
Bogusky. "As we listened to the vision that Brad Blum, Russ Klein and others
on the Executive Team outlined, it became clear that we could have an
immediate and positive impact by bringing Burger King Corporation's new
traffic-driving initiatives to life."
In 2002, Alex Bogusky, Crispin Porter + Bogusky's Executive Creative
Director, was inducted into the American Advertising Federation's Hall of
Achievement. This month, he was recognized by Advertising Age magazine as
#5 on the list of "10 Who Made a Mark on Marketing" as well as by Adweek
magazine as the industry's "Most Valuable Player."
Crispin Porter + Bogusky was recognized as the most awarded agency in the
world for 2003 by the just released Gunn Report. The Gunn Report is an annual
tabulation of the top 32 television and 20 print competitions around the
globe.
In an unprecedented year, Crispin Porter + Bogusky won the Grand Prix at
Cannes, an O'Toole award for overall creative excellence from the American
Association of Advertising Agencies, as well as the grand prizes at the CLIOS,
EFFIES, Kelly's, OBIES, APG awards and the One Show.
Crispin Porter + Bogusky are perhaps best known for their work on the U.S.
launch of the BMW MINI line of automobiles and as creators of the 'truth'
anti-tobacco campaigns. Based in Miami and Los Angeles, Crispin Porter +
Bogusky's other clients include IKEA, Virgin Atlantic Airways and Molson. In
the last three years, Crispin Porter + Bogusky have twice been named "Agency
of the Year" by Creativity Magazine, as well as being Adweek's "Agency of the
Year" for the Southeast three out of the last four years. They were just
named Shoot Magazine's "Agency of the Year."
About Burger King Corporation
We Take Pride in Serving Our Guests the Best Burgers and a Variety of
Other Great- Tasting, Healthy Foods Cooked Over an Open Fire. That's What
We're All About.
The BURGER KING(R) system operates more than 11,285 restaurants in all 50
states and in 58 countries and territories around the world. Ninety-one
percent of BURGER KING(R) restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING(R), please visit the company's website at
http://www.burgerking.com.
SOURCE Burger King Corporation
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