YuMe to Drive Ad Management, Reporting, Distribution for First Network Site
to Offer Free Downloads of Primetime TV
REDWOOD CITY, Calif., Jan. 22 /PRNewswire/ -- YuMe, the first dedicated
advertising network created and optimized for broadband video, and NBC
announced today that YuMe's ad platform has been selected to provide ad
management, campaign management, trafficking and reporting for the new NBC
Direct service.
NBC Direct is the first online destination to offer free access to
programs across the NBC prime time line up. The technology integration
necessary for YuMe and NBC to deploy the ad platform is being finalized
during the current beta period for NBC Direct. Enhanced versions of the
service will be open directly to consumers in Q1 of this year.
"We're excited to be a part of this historic effort to deliver, for the
first time ever, free on-demand access to prime time programming for
consumers," said Jayant Kadambi, CEO and co-founder of YuMe. "Over the
coming months, we will provide NBC with new and unprecedented abilities to
service their advertising clients in connection with the online viewing of
premium content via NBC Direct."
Vivi Zigler, Executive Vice President, NBC Digital Entertainment, said,
"We believe we have found an excellent partner in YuMe to help us bring to
viewers their first free, on-demand access to the best programming our
network has to offer. Our network has a proud tradition of innovation and
leadership when it comes to bringing content to viewers in new ways and NBC
Direct will be another milestone in this proud history at the network."
While the YuMe advertising platform is delivering this first for
consumers, it is also delivering new firsts for the online video
advertising category. YuMe's platform can dynamically deliver a package of
fresh advertising creative so that each time a user plays the downloaded
content a new ad may appear in designated positions. Previously,
advertising campaigns could only be refreshed in streaming content.
YuMe also for the first time delivers real metrics on viewership and ad
performance in download playback, in addition to streaming playback. After
viewers have come to the site, downloaded and disconnected, YuMe continues
to capture viewing metrics and updates its system the next time the
computer connects to the Internet.
Additionally, YuMe's platform allows ads embedded in the content to
travel to any playback device a user may choose - portable player, mobile
device or PC - ensuring viewers have a choice in where and when they watch
their favorite content. YuMe's real-time reporting ensures the network
receives the latest analysis of advertising performance across all the
programming on the site.
NBC Direct allows consumers to directly download full length episodes
for viewing on Windows based PCs. Viewers are also able to select their
favorite NBC shows that they'd like automatically delivered to their
computers as soon as they are available.
Programs currently available include "30 Rock", "The Office", "Heroes",
"My Name Is Earl", "Medium", "American Gladiators", "Celebrity Apprentice",
"Friday Night Lights", "Late Night with Conan O'Brien" and "The Tonight
Show with Jay Leno."
About YuMe
YuMe is the first dedicated broadband video advertising network built
exclusively for the new web video world, providing advertisers and
publishers the unprecedented ability to identify, classify and track
content to ensure brand safety, contextual relevance, controlled
syndication and consistent delivery across all digital media platforms -
web, downloads, mobile and IPTV. YuMe is a privately held company
headquartered in Redwood City, CA and backed by Khosla Ventures, Accel
Partners, BV Capital and DAG Ventures. Recently, YuMe was awarded the title
"Best in Show Judges' Choice" at Under the Radar Entertainment & Media 2007
produced by Deal Maker Media.
For more information, visit http://www.yume.com. Additional perspective
and opinions can be found at the company's blog, Take2Video, at
http://blog.yume.com/blog/.
SOURCE YuMe
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Related links:
http://www.yume.com
CONTACT:
Amy Janzen of SutherlandGold Group,
+1-917-209-6819, amy@sutherlandgold.com for YuMe
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