SAN MATEO, Calif., Jan. 23 /PRNewswire-FirstCall/ --
Blue Martini Software, Inc. (Nasdaq: BLUE) today announced Robert Cell as
chief financial officer. Most recently Cell served on Blue Martini Software's
executive management team as vice president of corporate development since
joining the company in 2000. As vice president of corporate development, Cell
drove strategy for the manufacturing vertical, established the company's
presence in Asia Pacific, and managed the company's corporate development
activities.
"We are delighted to have someone of Bob's considerable financial,
technical and customer skills to lead Blue Martin Software's general
administration organization," said Monte Zweben, chairman and chief executive
officer of Blue Martini Software. "Bob's range of finance and leadership
experience and company knowledge makes him an ideal person to lead our
financial organization and enable us to achieve our financial goals."
Prior to joining Blue Martini Software, Cell was an executive at Kellogg
Company, serving as vice president of corporate development and general
manager of the Lender's Division of Kellogg. Cell also brings accounting
experience from Deloitte and Touche, where he was managing director and
co-founder of the Great Lakes investment banking practice, and from Coopers
& Lybrand as an audit manager. Bob is a certified public accountant, and has
a bachelor's degree of science in industrial and operations engineering, and a
master's degree in business administration with High Distinction from the
University of Michigan.
Cell assumes the duties of CFO from John Calonico, who left the company
earlier this month.
About Blue Martini Software
Blue Martini Software provides eCRM applications for marketing and selling
profitably across all channels, including websites, wireless devices, email
and stores. Blue Martini applications help customers lower costs and increase
revenues by automating content and catalog management, direct marketing,
interactive selling, channel-enablement and customer service. Blue Martini
Software serves customer-focused global leaders in retail, manufacturing and
consumer goods. Blue Martini Software can be reached at 650-356-4000 or
http://www.bluemartini.com.
NOTE: "Blue Martini" and "Blue Martini Software" are trademarks of Blue
Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and
company names may be the trademarks of their respective owners.
SOURCE Blue Martini Software, Inc.
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Related links:
http://www.bluemartini.com
CONTACT:
Karen Keating of Financial Relations Board,
+1-415-986-1591, or ir@bluemartini.com, for Blue Martini
Software, Inc.; or Kate Sellers Blatt of Blue Martini Software,
Inc., +1-650-356-7851, or kateb@bluemartini.com
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