Great Price on High-Speed Cable Internet Service And
Opportunity to Try Before You Buy Broadband
SAN DIEGO, and ENGLEWOOD, Colo., Jan. 24 /PRNewswire/ -- Gateway Country
stores and AT&T Broadband are giving consumers another option for high-speed
Internet service through a joint marketing promotion, the companies said
today. The offer, currently available in six markets including Dallas,
Denver, Portland, Salt Lake City, San Francisco, and Seattle, allows consumers
to experience AT&T@Home in Gateway Country stores and purchase Gateway PCs
that include the high-speed cable Internet service.
In a matter of minutes, customers can find out if the service is available
at their home through special kiosks at the stores, register for the service
and order a new Gateway PC that includes a free built-in Ethernet card, free
Motorola cable modem and free in-home standard installation. Gateway Country
stores in the six markets also offer free clinics featuring hands-on
demonstrations of AT&T@Home's high-speed, always-on capabilities and provide
answers to consumers' questions about the service.
"Broadband makes the Internet faster and more interesting," said Cliff
Holtz, senior vice president, Gateway consumer division. "Just as we've done
with PCs and technology products, Gateway Country stores are making broadband
Internet access easier and more understandable for our customers by letting
them try before they buy and get advice from an expert, either in our stores
or over the phone."
Two versions of the package are available:
-- New PC Purchase -- Consumers buying a new Gateway Select, Gateway
Performance or Gateway Essential PC can choose to include the AT&T@Home
package with a free Motorola cable modem, free Ethernet card and free
professional standard installation through the end of April. AT&T@Home
Internet service costs $29.95 per month. There is no long-term
commitment.
-- Stand-Alone Service -- Residents who already own a PC and want to
upgrade to broadband can visit nearby Gateway Country stores to find
out if they are eligible for the service. If they are, a Gateway
Country employee will provide them with a package including a two-month
trial period of free AT&T@Home service, free professional standard
installation and a leased cable modem. There is no long-term
commitment. If consumers continue to use the cable service once the
initial two-month trial is over, it will cost $39.95 per month
including the lease of the modem.
"This agreement with Gateway is a key part of our distribution strategy,
allowing us to reach and inform consumers about AT&T@Home," said Kimberley
Partoll, vice president of marketing for high-speed data services at AT&T
Broadband. "Retail alliances with companies like Gateway provide
opportunities for consumers to experience the power of the Internet, through
high-speed broadband service, in an environment where customers make purchase
decisions."
AT&T@Home service delivers the full power of the Internet using cable
instead of phone lines. There is no dial-up waiting or busy signals because
users are directly connected to the Internet when they turn on their PC. With
the faster Internet connection, consumers can make the most of their online
experience with a variety of enhanced multi-media content including streaming
video, audio and games. AT&T Broadband has more than one million high-speed
cable Internet customers.
To find the address for the Gateway Country(TM) store nearest you, visit
http://www.gateway.com/about/country/storelocator.shtml or call 1-800-GATEWAY.
About Gateway
Gateway (NYSE: GTW), a Fortune 250 company founded in 1985, focuses on
building lifelong relationships with consumers and businesses through complete
technology personalization. Gateway ranked number one in U.S. consumer PC
revenue in 1999(1) and was rated among the top ten best corporate reputations
in America according to a survey conducted in August of 1999 by Harris
Interactive and the Reputation Institute and published in The Wall Street
Journal. In 1999, Gateway was seventh in total return to shareholders among
Fortune 500 companies and tenth in total shareholder returns over the past
five years.(2) Gateway employees worldwide provide clients with services and
built-to-order computers that consistently win top awards from leading
industry publications. Gateway had total global revenue of $9.7 billion in
2000. For more information, visit our Web site at http://www.gateway.com
(1) According to GartnerGroup/Dataquest US PC Quarterly statistics.
(2) According to Fortune Magazine, April 17, 2000.
About AT&T Broadband
AT&T Broadband, a business unit of AT&T, is the nation's largest broadband
services company, providing analog and digital television entertainment
services to about 16 million customers across the nation. The company also
provides advanced services, such as high-speed cable Internet services and
competitive local phone service. AT&T Corp. (NYSE: T) is the world's leader
in telecommunications services and technology.
This press release contains "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. These
include, but are not limited to, statements regarding the Companies' plans,
intentions and expectations. Such statements are inherently subject to a
variety of risks and uncertainties that could cause actual results to differ
materially from those projected. These risks include increased levels of
competition, shortages of cellular handsets and other key equipment,
restrictions on the Company's ability to finance its growth and other factors.
A more extensive discussion of the risk factors that could impact these areas
and the Company's overall business and financial performance can be found in
the Company's reports filed with the Securities and Exchange Commission.
Given these concerns, investors and analysts should not place undue reliance
on forward-looking statements.
SOURCE Gateway; AT&T Broadband
 back to top
Related links:
http://www.gateway.com
CONTACT:
Cory Baker of Gateway, 858-799-3783,
cory.baker@gateway.com; or Sarah Duisik of AT&T Broadband,
303-858-5431, duisik.sarah@broadband.att.com
|
