ST. PETERSBURG, Fla., Jan. 24 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS) today announced the appointment of Edward Kuehnle, 50,
as executive vice president, Catalina Marketing Corporation and president,
Catalina Marketing Services, effective January 28, 2005.
Kuehnle brings almost 30 years of consumer packaged goods and
pharmaceutical industry experience to Catalina Marketing. Most recently,
Kuehnle held the position of group president, Information Resources, Inc.,
North America where he spent the last six years as a key player in building
the company. Kuehnle was also instrumental in managing the recent transition
of ownership, communicating and implementing the organization's new vision and
developing a financially sound reorganization structure.
Kuehnle's background encompasses executive leadership positions focused in
the areas of sales and marketing, general management and business development
for organizations such as Pharmacia, Bristol Myers Squibb, Wyeth Consumer
Healthcare, and Coopers & Lybrand.
"Ed Kuehnle brings a formidable combination of consumer products industry
knowledge, retailer and manufacturer strategic marketing experience, and sales
and consulting expertise to Catalina," said Dick Buell, chief executive
officer of Catalina Marketing. "Ed's relationships with relevant and priority
global industry leaders, as well as his proven management skills, complement
the strengths of our executive team and will help Catalina Marketing achieve
its long-term profitability and sales growth objectives."
Kuehnle will be responsible for directing the retailer and manufacturer
teams of the Catalina Marketing Services division. He will be charged with
introducing and leveraging new, innovative products, increasing the retailer
partnerships, and furthering manufacturer sponsorship support.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to
execute behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina Marketing
offers an array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may be
collected from the company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party without the
express permission of the consumer.
Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods and pharmaceutical manufacturers and retailers,
government and regulatory statutes, rules, regulations and policies, the
effect of economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers, the pace of
installation of the company's store network, the success of new services and
businesses and the pace of their implementation, the company's ability to
maintain favorable client relationships, the outcome and impact of an ongoing
SEC investigation into certain of the company's prior fiscal years, and the
outcome and impact of the pending shareholder class action and derivative
lawsuits.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Media, Michelle Bauer, Executive Director,
Corporate Marketing, +1-727-579-5129, or investors, Bob Woltil,
Interim Chief Financial Officer, +1-727-579-5307, or Joanne
Freiberger, Vice President, Finance, +1-727-579-5116, all of
Catalina Marketing Corporation
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